Boots unveils its latest Christmas campaign with a creative twist.
- Adjoa Andoh of Bridgerton fame takes on the role of Mrs Claus.
- The campaign focuses on beauty gifts, tapping into popular brands.
- It coincides with Boots’ preparation for a significant sales period.
- Marketing efforts highlight the essence of holiday gift-giving magic.
Boots has recently launched its festive advertising campaign, featuring Bridgerton actress Adjoa Andoh as Mrs Claus. In this innovative commercial, set to the catchy instrumental of Eve’s ‘Who’s That Girl?’, Andoh leads a dedicated team of beauty elves in orchestrating the perfect holiday gift preparation while Father Christmas enjoys a deserved rest by the fireplace.
The advertisement showcases Mrs Claus and her beauty elves in the so-called ‘werkshop’, meticulously assembling a range of this season’s trending beauty products. Featured in these preparations are notable brands like Bubble Skincare, e.l.f., Sol de Janeiro, and Laneige, illustrating a comprehensive range of gifts that cater to diverse beauty preferences, from vibrant and glamorous to more understated choices.
A pivotal moment in the commercial occurs as Mrs Claus applies a signature swipe of No7 lipstick, complementing her dynamic outfit change. Reflecting on her successful efforts, she quips, ‘You thought it was all him?’, a playful nod to the often unseen contributors to the festive season’s success.
This campaign aligns with Boots’ strategic move towards a larger market impact during Black Friday, engaging consumers with more than 22,000 promotions throughout November. As articulated by the retailer’s Chief Marketing Officer, Pete Markey, the campaign is a tribute to both the magic of beauty and the often-overlooked efforts of those who transform the holiday period into a time of wonder.
Highlighting the expansion of their beauty offerings, Boots marks its 175th year with the introduction of 55 new beauty brands, including high-profile names such as Prada Beauty, Made by Mitchell, and Supergoop!. With a staggering selection of 1,300 gift options from over 160 sought-after brands, the campaign aims to captivate beauty enthusiasts and help them discover the ideal presents for their loved ones.
Boots’ latest campaign artfully blends tradition with contemporary flair, celebrating the spirit of Christmas gifting.
