Blue World Voyages is making waves in the wellness tourism industry with the acquisition of its first ship from a respected five-star cruise company.
- The planned $80 million refit will transform the ship to feature expansive luxury residences and passenger suites, redefining cruise comfort.
- A significant highlight is the incorporation of one of the largest fitness decks on the sea, embodying the voyage’s focus on sports and wellness.
- Advanced eco-friendly technologies will enhance sustainability, aligning the ship with the growing demand for greener travel solutions.
- Scheduled for a 2026 launch, the initiative positions Blue World Voyages at the forefront of the booming $1.1 trillion wellness tourism market.
Blue World Voyages, a pioneering name in the intersection of travel and wellness, has recently announced the acquisition of its pioneering cruise ship. Purchased from an undisclosed five-star cruise entity, this acquisition marks a significant milestone for the start-up, underscoring its intent to bring innovation to seaborne travel.
An ambitious $80 million overhaul is planned for the vessel, reflecting the company’s commitment to luxury and comfort. The ship is set to house 30 one- and two-bedroom luxury Residences designed for long-term accommodation, alongside 160 passenger suites. Notably, the size of these suites, approximately 352 square feet, starkly contrasts with industry norms, providing nearly double the space of standard cabins and featuring amenities aimed at promoting in-room wellness, expansive balconies, and generous living spaces.
A standout feature of the planned refit is the introduction of a seawater lap pool and a marina deck, offering guests access to water sports. Furthermore, the ship will boast the largest athletic and fitness conditioning deck at sea, appealing to consumers interested in fitness-focused travel experiences.
Sustainability is at the core of this initiative, with plans for energy-efficient systems and waste reduction technologies. Such advancements will not only diminish the ship’s ecological footprint but also cater to the environmentally conscious traveller.
As Blue World Voyages integrates this newly acquired vessel into its fleet, it sets its sights on Mediterranean and Portuguese itineraries. This strategic choice aligns with the company’s broader objective of establishing a foothold in the wellness tourism sector, which currently enjoys formidable growth.
In collaboration with travel partners, the cruise line is poised to offer a new breed of travel, targeting active lifestyle enthusiasts and maintaining a strong focus on personal enrichment and adventure. According to the founder and chairman, Gene Meehan, this initiative is unpreceded in its scope and ambition.
Co-founder Fredy Dellis highlights the concept’s appeal among sophisticated travellers, with several luxury Residences already reserved by eager buyers. The initiative not only presents a novel cruise concept but also offers a lifestyle proposition for those desiring to explore global destinations without forsaking the comforts of home.
The acquisition and transformation of this vessel by Blue World Voyages not only marks a significant step forward for the company but also heralds a new era in the fusion of luxury, wellness, and seafaring adventure.
