Manchester-based BGFG has acquired Iconic Publications to rejuvenate six specialist magazines, aiming to reintroduce them to a global audience.
- The acquisition includes Diabetes Self-Management, Outdoor Photographer, Imaging Resource, The Writer, BirdWatching, and JazzTimes.
- William Blears of BGFG emphasised the importance of these publications to their communities and spoke of expanding their reach.
- The relaunch will involve both print and digital formats, with an initial focus on merely reviving the brands.
- BGFG acknowledges the challenges ahead as some publications have struggled in recent years, and intends to reassess their futures.
Manchester’s BGFG has taken strategic steps to acquire and breathe new life into six well-regarded specialist magazines from Iconic Publications. This acquisition highlights BGFG’s dedication to preserving and elevating established media brands with strong community ties. The company plans a global reintroduction of the titles, signalling a significant move in the digital media landscape.
The specialist magazines involved in this acquisition are Diabetes Self-Management, Outdoor Photographer, Imaging Resource, The Writer, BirdWatching, and JazzTimes. These publications are reputed for their dedicated followings and respected content, serving as informative leaders in their respective fields for several decades. Notably, The Writer has the distinction of being one of the oldest continuously published magazines in the United States, having been established in 1887.
In a statement, William Blears, CSO of BGFG, remarked, “These publications are not just brands; they are cornerstones of their respective communities.” His comments reflect a commitment to not only maintain but also enhance the publications’ legacies. Blears expressed intent to innovate and broaden their reach to captivate new and existing audiences. Such remarks underscore BGFG’s strategic vision and respect for the historical significance of these titles.
The planned relaunch of the titles is set to span both print and digital mediums, ensuring broad access and contemporary relevance. BGFG is currently re-establishing lines of communication with the former teams associated with these publications. This process marks the beginning of a concerted effort to understand and meet the unique needs of each magazine.
However, BGFG has acknowledged that reviving these publications will not be straightforward. The brands have, according to BGFG, “suffered in recent years,” which presents a challenge that the company is prepared to address. Their immediate focus is to get these brands operational as soon as possible to facilitate wiser strategic planning for their future directions. This pragmatic approach underscores the complexity of revitalising legacy media in today’s rapidly changing digital environment.
The acquisition and planned revival of these six publications demonstrates BGFG’s commitment to preserving media legacies while adapting to modern demands.
