Betfred has partnered with boxing promoter BOXXER, marking a significant collaboration between two industry leaders.
- The partnership will see Betfred’s branding featured prominently across all BOXXER events, including the centre ring and broadcast mentions.
- BOXXER is recognised for its prominent international presence, airing events in over 150 territories worldwide.
- The collaboration will launch at the Copper Box Arena event, featuring a much-anticipated fight between Adam Azim and Ohara Davies.
- This partnership highlights the synergy between Betfred’s passion for sports and BOXXER’s innovative approach to boxing promotions.
In a strategic move, Betfred has joined forces with BOXXER, a leader in the boxing promotion industry, to enhance brand visibility across all BOXXER events. The collaboration is notable for its extensive branding opportunities, which include the centre ring, ropes, corners, and toblerones. Betfred branding will also be integrated into the live broadcast, with mentions by the MC and on-screen LED displays, ensuring maximum exposure during the events.
BOXXER, founded by Manchester entrepreneur Ben Shalom in 2018, has rapidly ascended to become a leading player in boxing promotions. As the exclusive provider of boxing content to Sky Sports, BOXXER’s international reach spans more than 150 territories, including a significant partnership with NBC in the USA. The promotions company boasts a roster of talented fighters, including Olympic medallists and world champions.
The upcoming event at the Copper Box Arena exemplifies the exciting developments under this new partnership. Scheduled for October 19, the event will feature a high-profile super-lightweight match between Adam Azim, an upcoming boxing sensation, and Ohara Davies, a seasoned former world title challenger. This match is poised as Azim’s most challenging encounter yet, marking a pivotal moment in his burgeoning career.
Pre-promotional activities for BOXXER events will also see enhanced Betfred presence, with digital and physical collateral showcasing the brand. The integration extends to social media platforms through video betting previews, editorial content, and co-branded content series, aimed at amplifying the collaborative efforts. Additionally, Betfred will host a dedicated ‘Betfred Fight of the Night’, further cementing its involvement in boxing showcases.
BOXXER’s founder, Ben Shalom, has expressed enthusiasm for the partnership, citing the shared roots in Greater Manchester as a foundation for a fruitful collaboration. Fred Done, representing Betfred, echoed this sentiment, highlighting the company’s enduring passion for boxing and sport. Both parties look forward to leveraging each other’s strengths to bring unparalleled boxing experiences to audiences.
The partnership between Betfred and BOXXER is set to enhance the boxing experience through strategic brand integration and mutual collaboration.
