Best Insurance has introduced a new WhatsApp feature, changing how customers purchase insurance.
- The service aims to provide control and flexibility in managing insurance matters.
- Initial offerings include accident, sickness, and unemployment insurance, with plans to expand.
- WhatsApp’s platform promises secure, scalable, and efficient interaction with clients.
- Customers increasingly favour WhatsApp over traditional communication methods.
Best Insurance is revolutionising the way insurance is purchased by launching a service on WhatsApp. This innovative feature provides customers with the much-desired control over the insurance purchasing process, granting them the flexibility to interact at their own pace. Kesh Thukaram, the co-founder of Best Insurance, stated that the introduction of this service aligns with the changing preferences of customers who seek more control and flexibility, especially when handling sensitive information.
To begin with, the WhatsApp service offers accident, sickness, and unemployment insurance. Plans are in motion to expand its scope to include life, critical illness, and even more general insurances such as pet and gadget cover. This broadening of the range underscores the commitment of Best Insurance to provide a comprehensive solution to its customers through a modern digital platform.
The service boasts several advantages: it allows for engaging at a personalised pace while securely managing sensitive discussions such as salaries and health conditions. Furthermore, the service is scalable, capable of handling a significant number of users simultaneously, thereby enhancing efficiency and response times. Currently, statistics suggest that 30% of customers prefer engaging through WhatsApp over traditional calls, with half of the online users opting to switch to this messaging service.
Thukaram highlights a key concern for customers: long phone calls discussing delicate topics aren’t appealing, particularly in open workspaces where privacy is limited. Additionally, online forms can be problematic; should a customer encounter a question they cannot immediately answer, they often disengage completely. A staggeringly low percentage, less than 20%, respond after initial product interest, with an even lower response rate among those under 35. WhatsApp addresses these issues by allowing customers to revisit queries and proceed at their convenience without the pressure of immediate decision-making.
Interestingly, 65% of customers opting for WhatsApp complete transactions during standard working hours, demonstrating a preference for conducting personal insurance matters privately on their mobile devices rather than at work on larger screens. By offering this service alongside traditional channels such as phone and website, Best Insurance ensures customers can choose their preferred mode of communication, thus enhancing satisfaction and engagement.
Best Insurance’s WhatsApp service is set to transform customer interactions, providing a flexible and secure approach to managing insurance needs.
