Bernard Carter, former managing director at Oceania Cruises, has transitioned to a consulting role with Atlas Ocean Voyages, enhancing their sales in the UK and EMEA regions.
- With vast experience in the cruise industry, Carter’s involvement signifies a strategic enhancement for Atlas Ocean Voyages’ market expansion plans.
- Atlas Ocean Voyages welcomes Carter as a key asset in reinforcing their efforts to build new market outreach.
- The transition marks Carter’s return to the industry after leaving Oceania Cruises earlier this year.
- Carter is enthusiastic about introducing Atlas Ocean Voyages’ unique expedition yachting experience to the UK and Europe.
Bernard Carter, previously a managing director at Oceania Cruises, has embraced a consulting position with Atlas Ocean Voyages, where he will be playing a crucial role in augmenting the brand’s sales strategies across the UK and EMEA territories. With his extensive background in the cruising industry, Carter is poised to advise on leveraging relationships and market understanding he has nurtured over his considerable career.
In recognition of this strategic move, James Rodriguez, Atlas Ocean Voyages’ president and CEO, articulated the company’s optimism, highlighting Carter’s potential to significantly bolster their international sales initiatives. The appointment aligns with Atlas’s broader objectives to expand its operational capacity and footprint, echoing their ambition to penetrate new markets effectively.
Carter’s appointment marks his re-entry into the travel sector after parting ways with Oceania Cruises earlier this year. He initially joined Oceania in 2005, where he held the position of senior director of sales and marketing. His earlier professional history includes impactful roles at Norwegian Cruise Line, Festival Cruises, and Silversea Cruises, reflecting a deep-rooted expertise in the cruise domain.
Expressing his enthusiasm, Carter acknowledged his alignment with the brand ethos of Atlas Ocean Voyages, particularly praising their commitment to exquisite cuisine and exploration. He anticipates a collaborative effort in enhancing sales strategies within the UK and European regions, aiming to introduce the distinctive offerings of Atlas’s expedition yachting.
This strategic appointment not only signifies a personal career milestone for Carter but also represents a pivotal moment for Atlas Ocean Voyages as they advance their expansion strategies, aiming to engage new demographics and broaden their customer base through unique travel experiences.
Carter’s addition to Atlas Ocean Voyages embodies a strategic partnership poised to enhance market reach and innovation in the cruise industry.
