Ben Bouldin transitions to lead Royal Caribbean International, China, marking a significant career shift.
- Bouldin leaves his role as vice-president for Europe, the Middle East, and Africa (EMEA) at Royal Caribbean.
- He will oversee sales, marketing, and operations in the burgeoning Chinese cruise market.
- Dr. Zinan Liu continues as Chairman, focusing on governmental and regional business development.
- Bouldin anticipates starting his new role with a relocation to China in August.
Formerly the vice-president of Royal Caribbean International for Europe, the Middle East, and Africa, Ben Bouldin has announced his departure from this role. His new appointment sees him stepping into the position of President of Royal Caribbean International, China. This transition underscores a crucial phase in his career, as he assumes leadership of a pivotal market for the cruise industry.
Tasked with the management of day-to-day operations, Bouldin will be supervising the sales, marketing, and commercial teams. His leadership is expected to harness the burgeoning opportunities within the Chinese cruise sector, reinforcing Royal Caribbean International’s strategy in this key region.
Dr. Zinan Liu, who remains the Chairman of Royal Caribbean International, Asia, will continue to play a vital role in supporting the company’s efforts to cultivate governmental relationships and business opportunities across Asia. His ongoing involvement is crucial as Royal Caribbean strengthens its presence in the region.
Expressing his excitement, Bouldin conveyed his eagerness to lead the team in China, recognising the significant opportunity presented to him on both a personal and professional front. “I am excited to have the opportunity to lead the team in China,” Bouldin remarked, “It is a significant chance for me, both personally and professionally and I’m honoured that Royal Caribbean sees me as the right candidate to steer and grow the business in such a key region for the brand.”
Looking forward to relocating with his family, Bouldin’s official commencement in this role is slated for August. He reflects positively on his tenure with the EMEA team, highlighting the strong position in which he leaves the business and expressing pride in his colleagues and their collective accomplishments.
Ben Bouldin’s new role heralds a promising phase for Royal Caribbean in China as part of their strategic expansion in Asia.
