BBC Sport has secured an extension to broadcast the Women’s Super League until 2030, ensuring continued free coverage.
- The agreement includes live matches, digital highlights, and radio commentary through various BBC platforms.
- From 2025/26, digital clips of every fixture will enhance social media engagement.
- The BBC will air 21 live matches per season, further promoting women’s football in the UK.
- Sky Sports joins as a broadcast partner, supporting the growth and visibility of the women’s game.
The BBC Sport’s recent agreement secures its role as a key broadcaster for the Women’s Super League (WSL) until 2030, maintaining the league’s prominence on BBC TV, iPlayer, and radio. This decision highlights the BBC’s commitment to delivering topflight women’s football to a broad audience, reinforcing its status as a leading sports broadcaster in the UK.
The contract stipulates live broadcasting of 21 WSL matches each season, with 14 matches exclusive to BBC TV and seven available on BBC iPlayer and digital platforms. These broadcasts ensure wide accessibility to women’s football, allowing fans to enjoy games on various devices and platforms, thus promoting the sport further.
In addition to live broadcasts, digital clips of every WSL fixture will be available on the BBC Sport website, app, and social media channels starting from the 2025/26 season. This initiative aims to engage younger audiences who consume sports content through digital and social media platforms, offering more ways to experience the excitement of world-class women’s football.
Alex Kay-Jelski, director of BBC Sport, expressed enthusiasm for continuing this partnership, noting the growth of the WSL and the opportunity to offer free match experiences across platforms. His comments reflect optimism about increasing the league’s fan base through enhanced visibility and accessibility.
Nikki Doucet, CEO of Women’s Professional Leagues Limited, praised the collaboration with BBC and Sky Sports, recognising their roles in advocating for women’s football. The partnership is seen as instrumental in the sport’s development, providing necessary exposure and support for players and teams.”
The extended broadcast rights secure women’s football a prominent place in the UK’s sports landscape, supported by BBC and Sky Sports.
