In a significant financial achievement, Barrhead Travel has successfully generated £4.5 million from in-person events this year.
- The agency hosted over 40 events focusing on cruise, Canada, and the touring and adventure sectors.
- Nicki Tempest-Mitchell highlights the unparalleled demand for these events post-pandemic.
- These events are seen as a crucial element in the company’s strategy to thrive next year.
- There is a prominent shift back to in-person interactions despite the temporary success of virtual alternatives.
Barrhead Travel has achieved a remarkable financial milestone by generating £4.5 million from its in-person events this year. These events have become pivotal in the company’s post-pandemic recovery and growth, highlighting a resurgence in the demand for face-to-face interactions.
Organising more than 40 events throughout the year, Barrhead Travel focused on sectors such as cruise, Canada, and the touring and adventure markets. The demand for these events has surpassed expectations, indicating a stronger inclination among people to engage directly rather than through virtual platforms.
Nicki Tempest-Mitchell, the sales and marketing director at Barrhead Travel, acknowledged the unprecedented level of interest in these events. She noted, “It felt like our events were the final piece of the puzzle after the pandemic, and they’re a core part of our future.” Her statement suggests that these events will continue to play a significant role in the agency’s strategy moving forward.
The agency has recognised a shift in consumer preference back to in-person interactions, despite the initial rise in popularity of virtual and hybrid events during the pandemic. This transition reflects a broader industry trend towards re-establishing human connections, which are often considered more impactful and meaningful.
Barrhead Travel’s return to in-person events marks a pivotal step in its post-pandemic recovery, promising continued growth next year.
