Barrhead Travel has unveiled a novel competition, inviting its branches to vie for a share of a £50,000 funding pot aimed at enhancing advertising campaigns or events.
- This initiative celebrates Barrhead Travel’s upcoming 50th anniversary, marking a half-century of successful operations in the travel industry.
- Applicants across all levels of Barrhead Travel’s workforce are encouraged to participate, fostering inclusivity and innovative thinking.
- Entries will be assessed by a panel of four judges, including Product and Commercial Director Caroline Donaldson.
- Sales and Marketing Director Nicki Tempest-Mitchell emphasises the importance of persuasive pitches and market understanding.
Barrhead Travel is poised to engage its branches in a competitive endeavour that offers a significant financial incentive to bolster their marketing initiatives. The company has introduced a ‘Dragons’ Den-style’ competition, wherein branches will pitch ideas to attain a portion of the £50,000 fund dedicated to advertising campaigns or event organisation.
This engaging initiative coincides with Barrhead Travel’s 50th anniversary celebrations, serving as a testament to the company’s enduring presence and evolution within the travel sector. The competition is set to launch next year, inviting creativity and strategic planning from its staff.
The competition is designed to be all-inclusive, opening its doors to employees from every tier of the organisation. This approach not only encourages a diverse array of ideas but also empowers staff to contribute to the company’s future directions.
A team of four judges, among them the company’s Product and Commercial Director Caroline Donaldson, will undertake the task of evaluating the entries. This panel is tasked with selecting ideas that demonstrate both innovation and potential for real-world success.
Sales and Marketing Director Nicki Tempest-Mitchell underscores the criticality of persuasive presentations and deep market understanding. She states, “You will need to be persuasive, understand your market and tell us why you think the funding will make your teams thrive in 2025.”
The competition underscores Barrhead Travel’s commitment to innovation and strategic growth as it marks its 50-year milestone.
