The Bahamas Ministry of Tourism, Investments & Aviation has introduced a new rewards programme aimed at UK travel agents.
- The programme incentivises bookings at 115 licensed properties across the Bahamas.
- Agents can earn £10 to £20 per booking depending on the destination and length of stay.
- The initiative is in partnership with an online platform, connecting over 15,000 UK agents.
- This programme aims to foster stronger UK-Bahamas tourism relations.
In an effort to bolster tourism ties with the United Kingdom, the Bahamas Ministry of Tourism, Investments & Aviation has launched a rewarding programme for travel agents. The initiative is designed to incentivise bookings at select destinations across the Bahamas, encompassing 115 licensed properties located on Nassau and Paradise Island, Grand Bahama Island, and the Out Islands.
The programme offers UK and Channel Island agents the opportunity to earn a monetary reward per booking. Specifically, agents can receive £10 for each qualifying booking of six nights on Nassau and Paradise Island, provided these are double occupancy accommodations. This reward increases to £20 for bookings of a minimum of four nights on Grand Bahama Island or any of the Out Islands, again based on double occupancy.
This new venture is realised in collaboration with My Booking Rewards, an online platform that facilitates connectivity between suppliers and a robust network of more than 15,000 UK-based agents. This strategic partnership underscores the Bahamas’ commitment to enhancing its appeal among UK travellers and provides travel agents with greater incentives to promote Bahamian tourism.
Further supporting this initiative are the direct non-stop flights from the UK to the Bahamas, serviced by British Airways and Virgin Atlantic. Latia Duncombe, the director general of the Bahamas Ministry of Tourism, Investments & Aviation, highlighted that “well-placed targeted marketing campaigns” have significantly raised the Bahamas’ profile within the UK, stimulating a record level of consumer interest in travelling to the islands.
Isaac Chester Cooper, the deputy prime minister and minister for tourism, investments and aviation, emphasised the pivotal role of UK travel agents in the ongoing growth of Bahamas’ tourism. He remarked that the rewards programme not only seeks to enhance this professional relationship but also makes the process of booking travel to the Bahamas more lucrative for agents.
The Bahamas’ initiative demonstrates a strategic effort to enhance UK tourism engagement through competitive travel incentives.
