Azamara Cruises has launched RezA, a groundbreaking reservation system for travel agents worldwide.
- The RezA system is rooted in the ‘Listening, Learning, and Linking’ initiative, aimed to fortify Azamara’s relationship with travel agents.
- Following a contest with over 500 entries, the name RezA emerged as a winning choice, reflecting an agent-driven approach.
- RezA introduces features like payment links and booking-level agent recognition, enhancing agents’ operational efficiency.
- The system integrates with the relaunched Azamara World Academy, offering marketing content and insight into Azamara’s unique offerings.
Azamara Cruises has introduced a pioneering global reservation system, RezA, specifically designed to enhance the booking process for travel agents. This initiative is an integral part of Azamara’s ‘Listening, Learning, and Linking’ strategy, which underscores the company’s commitment to nurturing strong partnerships with its travel agent network. Stuart Pearce, head of trade sales UK, affirmed, ‘We remain committed to working closely with our valued travel agents, ensuring they receive the highest level of support and service.’
The new RezA system was named through an engaging ‘Name It to Win It’ contest that attracted over 500 entries from enthusiastic agents. This competition not only highlighted the agents’ vested interest in the reservation platform but also demonstrated Azamara’s openness to incorporating frontline feedback into their systems. Ultimately, the name RezAmara, which was later abbreviated to RezA, was selected, symbolising the collaborative spirit between Azamara and its agents.
One of the significant advancements in the RezA system is its user-oriented features. Agents can now effortlessly send payment links to clients, facilitating smoother financial transactions and maintaining transparency during bookings. Moreover, the system recognises agents at the booking level, which allows for better tracking and support tailored to individual agent needs. Such innovations serve to streamline the booking process and improve the overall functionality of the platform.
The new reservation system also incorporates tools designed to bolster group bookings, automate payment reminders, and duplicate reservations for clients travelling together. This pragmatic approach considerably enhances the agents’ ability to manage complex bookings with greater efficiency and less room for error, thus improving operational performance while ensuring client satisfaction.
Access to the RezA system is granted through Azamara’s dedicated travel agent portal, which includes comprehensive marketing content. Furthermore, the platform supports the reintroduced Azamara World Academy, providing agents with invaluable education about the line’s unique selling points. This combined approach ensures agents are well-equipped with both the practical tools and knowledge necessary to optimise their service delivery.
In addition to these technological advancements, Azamara has also established a UK-based call centre dedicated to offering in-market support for travel agents. This centre is a testament to Azamara’s commitment to providing personal, accessible support, enabling agents to resolve issues swiftly while focusing on delivering exceptional service to travellers.
RezA stands as a testament to Azamara’s commitment to innovation and agent collaboration in the evolving travel sector.
