Azamara has unveiled a loyalty platform to strengthen ties with travel agents.
- The loyalty initiative includes increased booking incentives for 2023.
- Agents earn a £20 reward for bookings made by end of April.
- From May, the reward alters to £10 per booking, maintaining support.
- This platform illustrates Azamara’s dedication to UK market growth.
Azamara has announced the launch of an innovative loyalty platform aimed at reinforcing its relationship with travel agents. The platform is designed to express the company’s dedication to supporting and rewarding the efforts of its trade partners. This forward-thinking initiative reflects Azamara’s strategy to bolster its market presence in the United Kingdom, a crucial region in its expansion plans.
As part of the launch celebration, Azamara is enhancing its booking incentive programme. Agents are now entitled to a generous £20 reward for every booking made for 2023 sailings, applicable until the 30th of April. This incentive is a direct reflection of Azamara’s commitment to fostering stronger partnerships with its agents.
Post-launch, the incentive structure adapts, with agents receiving a £10 reward per booking from the 1st of May onwards. This enduring support underscores Azamara’s pledge to its partners and its ambition to maintain robust engagement within the travel agent community.
David Duff, Azamara’s UK Managing Director, emphasised the critical importance of the company’s trade partners, stating, “Our trusted trade partners have always been, and will always be, integral to our sales success at Azamara.” Duff’s remarks underscore the strategic importance Azamara places on nurturing these relationships as it seeks to continue its growth trajectory in the UK.
The loyalty platform is the latest development in a series of Azamara’s initiatives aimed at rewarding and engaging travel agents across the UK. Earlier in the year, the company had introduced a competition during the wave period, offering agents the chance to win a complimentary cruise for two. Notably, at the end of March, Azamara also launched an upgraded trade portal, further solidifying its commitment to its partners.
Azamara’s new platform exemplifies its strategic focus on strengthening agent partnerships and market growth.
