Azamara Cruises has upgraded its global reservations platform, RezA, to improve efficiency and user experience.
- The new system was developed based on feedback from travel agents and promises to simplify booking processes.
- RezA now offers functionalities such as automated payment reminders and group booking capabilities.
- Azamara World Academy has been relaunched to enhance agents’ knowledge of the cruise line’s offerings.
- Agents across the UK have positively received the new platform, highlighting its enhanced user-friendliness.
Azamara Cruises has launched an enhanced version of its global reservations platform, RezA, in response to feedback from travel agents. Designed to streamline the booking process, the system aims to facilitate a more seamless reservation experience for their partners. The development of RezA was guided by a commitment to efficiency and functional innovation.
RezA introduces several advanced features, notably the ability for agents to send payment links directly to clients and automate payment reminders. These updates are expected to significantly reduce administrative burden and improve transaction speed, marking a notable improvement in reservation management. The system also supports group bookings, allowing for easier coordination for parties travelling together.
Additionally, the revamped platform includes integrated marketing content and assets that can be shared with clients, alongside a re-launched Azamara World Academy. This academy aims to provide agents with deeper insights into the cruise line’s distinguishing features, including small ship sailing and destination immersion, thus enhancing their ability to market these unique selling points effectively.
To ensure agents can make the most out of the new system, Azamara has made webinars and training sessions readily available. This educational support reinforces Azamara’s dedication to empowering their partners with the tools needed to elevate customer service standards.
Stuart Pearce, head of UK trade sales at Azamara, stated, “Our goal is to provide agents with faster access to essential information, ultimately enhancing their ability to deliver exceptional customer experiences.”
Feedback from agents has been overwhelmingly positive, with users from across the UK recognising the new RezA platform’s efficiency and ease of use. This upgrade reflects a strategic move by Azamara to cement stronger partnerships with travel agents by offering technology that meets their evolving needs.
The enhancements to RezA mark a forward-thinking approach by Azamara Cruises, aiming to elevate the service standards within the travel industry.
