Audley Travel launches an initiative combining rewards for agents with charitable donations.
- For each booking in February and March, Audley Travel contributes £50 to its Travel for Good Fund.
- Encompassing seven UN sustainable goals, the fund emphasises social and environmental support.
- Weekly draws reward agents with prizes, enhancing their motivation to participate in the initiative.
- A conclusive prize draw on March 31 further incentivises bookings during this period.
Audley Travel has embarked on an ambitious programme that seamlessly blends agent incentives with philanthropy. During February and March, every booking earns a £50 contribution to the Travel for Good Fund, championing both social and environmental causes. This initiative reflects Audley’s commitment to responsible travel, aligning with seven UN sustainable development goals. The operation’s innovative approach ensures that agents are not only recognised for their efforts but also play a role in meaningful charitable contributions.
To further encourage participation, Audley has introduced a series of weekly prize draws for agents who secure bookings. Prizes include desirable items such as an Ooni pizza oven, a Dyson hairdryer, and a Gaggia espresso machine amongst others. These weekly rewards serve to bolster agent engagement and sustain momentum throughout the promotion period.
A final prize draw on March 31 offers agents an additional chance to win, provided they have confirmed bookings during the preceding two months. This additional incentive is designed to maintain high levels of agent participation, underpinning Audley’s dual commitment to rewarding its partners and supporting noteworthy causes.
Audley Travel’s trade sales manager, Greg Thurston, emphasised the dual benefit of this programme: “Audley believes responsible travel involves giving something back and that’s why we created the Audley Travel for Good Fund, which supports seven UN sustainable development goals,” he stated. Thurston further articulated the appeal of this initiative, highlighting that agents appreciate the opportunity to contribute to a charitable cause while being rewarded for their efforts. This meaningful incentive aligns with Audley’s broader strategy of fostering a responsible and sustainable travel environment.
Audley Travel’s initiative successfully integrates agent incentives with social responsibility, fostering rewards and philanthropic impact.
