Audley Travel releases an updated global brochure with new marketing tools designed for travel agents.
- Window posters and social media content aim to increase client engagement for agents.
- Destination videos for Thailand, Japan, South Africa, and the US are now available.
- The agent-focused brochure encourages clients to consult their travel agents.
- Greg Thurston highlights the versatility of new marketing assets for varying agent needs.
Audley Travel has unveiled an enhanced suite of marketing materials to coincide with the launch of its updated global brochure, primarily aimed at fostering stronger relationships with travel agents. This strategic move involves the introduction of visually captivating window posters and engaging social media adverts, with the intent to not only capture the attention of prospective clients but also drive these clients to connect with their trusted travel agents. By leveraging these assets, Audley Travel seeks to empower agents with tools that enhance client interaction and engagement.
In an effort to further support agents, Audley Travel has released a series of destination-themed videos focusing on popular travel hotspots including Thailand, Japan, South Africa, and the United States. These videos are curated specifically for agents to share across their personal social media platforms, enabling them to provide clients with vivid insights into these destinations. This initiative underscores the company’s commitment to equipping agents with digital resources that facilitate the promotion of unique travel experiences.
Emphasising an agent-first approach, the newly revamped ‘The World Your Way’ brochure eliminates direct calls to action to book through Audley Travel’s platforms. Instead, it strategically advises clients to contact their travel agents for a more personalised and guided trip planning experience. This shift in focus towards agent engagement reflects Audley’s recognition of the pivotal role agents play in enriching customer journeys.
Greg Thurston, the Trade Sales Manager at Audley Travel, expressed his enthusiasm for the new marketing materials and the updated brochure. He noted that the diverse array of marketing assets is designed to meet the varied needs of agents, regardless of their preferred mode of operation. Whether an agent requires tangible materials to hand out during face-to-face client interactions, or compelling digital content for remote presentations, Audley’s initiative provides comprehensive support.
Audley Travel’s latest initiatives exemplify its commitment to empowering travel agents with cutting-edge marketing tools for enhanced client engagement.
