Attraction World integrates Intrepid Urban Adventures into its platform, expanding tour offerings worldwide.
- The partnership aims to leverage Attraction World’s market reach with Intrepid’s tour expertise.
- Tours range from culinary experiences to cultural explorations, promoting sustainable tourism.
- The collaboration addresses overtourism by highlighting lesser-known destinations.
- New tours include unique offerings like Bali’s Hidden Rice Terraces Trek Experience.
In a strategic move to enhance its offerings, Attraction World Group has partnered with Intrepid Urban Adventures to integrate over 20 city tours into its platform. This collaboration intends to combine the expansive reach of Attraction World with Intrepid Urban Adventures’ specialised knowledge in organising memorable city tours. The variety of tours includes culinary visits to local markets and cultural explorations of historic neighbourhoods, which notably support sustainable tourism initiatives by promoting local communities and businesses.
Martyn Sansom, who heads global experiences for Attraction World, expressed enthusiasm about launching Intrepid Urban Adventures across B2B and B2C networks. “This opportunity opens lots of new destinations which will help to service the needs of our partners and customers,” he stated. The partnership is poised to unlock numerous new destinations, catering to the diverse needs of both partners and customers keen to explore authentic local experiences.
Intrepid Urban Adventures has gained recognition within the tour industry for its innovative approach to travel. Charli Preston, a senior partnerships manager at Intrepid, highlights the significance of this collaboration in addressing the pressing issue of overtourism. By steering visitors towards lesser-known areas, the partnership aims to spread the benefits of tourism more evenly and sustainably.
Kelly Hayre, retail director at Attraction World, underscored the alignment of this partnership with their recently inaugurated sustainability policy. The increasing demand for genuine local experiences reflects a shift in consumer preferences, and Intrepid Urban Adventures’ tours align seamlessly with these expectations. Notably, these tours not only provide insightful cultural experiences but also contribute to community support, rendering the partnership exceptional.
Highlighted tours in the new lineup feature an array of distinctive opportunities such as Bali’s Hidden Rice Terraces Trek Experience, the Melbourne Booze Makes History Better Tour, and the Bangkok Chinatown Sights and Bites Experience. Each tour is crafted to provide participants with a deep dive into unique local cultures, enhancing the overall travel experience through enriched cultural engagement.
This partnership marks a significant step in fostering sustainable tourism while offering unique travel experiences.
