Atlantis Paradise Island partners with Mattel to celebrate Barbie’s 65th anniversary, creating a unique immersive experience.
- The event will commence during Memorial Day weekend and run until the end of summer, featuring Barbie-themed rooms and activities.
- This partnership marks Barbie’s first venture into the Caribbean, offering a distinctive attraction at The Royal in Atlantis.
- Julie Freeland of Mattel praises the collaboration as a novel way to honour Barbie’s legacy at a leading resort.
- Atlantis President Audrey Oswell highlights the partnership as a testament to the resort’s innovation in experiential entertainment.
Atlantis Paradise Island, in collaboration with Mattel, is introducing a unique, Barbie-themed experience to commemorate the iconic doll’s 65th anniversary. The event, scheduled to begin on Memorial Day weekend and continuing through the summer, promises to transform Atlantis into a vibrant celebration of Barbie’s world.
Guests will have the opportunity to stay in Barbie-themed guest rooms and suites, partaking in a myriad of Barbie-centric events and activities. This collaboration stands as a significant milestone, marking Barbie’s inaugural appearance in the Caribbean and Bahamas, providing a fresh dimension to the resort’s offerings.
The immersive experience will be housed in The Royal, surrounded by the world’s largest open-air marine habitat. Visitors will delight in exploring imaginative playsets featuring ‘Instagrammable’ scenes, activity stations, and themed Barbie doll boxes. A striking pink carpet stretching from The Royal’s grand staircase adds to the allure, alongside a playful Barbie ball pit.
Atlantis Kids Adventures will engage young guests with Barbie-themed activities, including cooking classes, fostering both creativity and fun. Julie Freeland, Mattel’s senior director of location-based entertainment, expressed enthusiasm for this collaborative effort, hailing it as an unparalleled guest experience.
Audrey Oswell, the president and managing director of Atlantis Paradise Island, expressed pride in the partnership, framing it as a continuation of the resort’s 25-year legacy of delivering exceptional and innovative entertainment experiences. This joint venture with Mattel underscores the resort’s commitment to enhancing guest offerings and maintaining its status as a premier travel destination.
The partnership between Atlantis Paradise Island and Mattel exemplifies a pioneering approach to themed entertainment in the Caribbean.
