Mohsin Issa, co-owner of Asda, has launched a fund to invest in UK start-ups.
- The new fund, Boulder Investco, is based offshore in Jersey.
- Boulder Investco has invested in GoThrift, a second-hand clothing website.
- A significant investment was made in Applied Nutrition, a protein powder firm.
- Victoria Price leads the fund, focusing on entrepreneurial UK businesses.
Mohsin Issa, known for his previous success with EG Group, has entered the start-up investment scene with the launch of Boulder Investco. This private fund, established offshore in Jersey, aims to support rapidly growing businesses in the UK. Asda’s former CEO, Issa, has strategically directed this venture to tap into emerging markets with promising potential.
Boulder Investco has already marked its territory in the online fashion space by investing in GoThrift, a Manchester-based platform for second-hand clothing. This move underscores Issa’s inclination towards sustainable business models that offer unique consumer options in the fast-developing re-commerce sector.
Further expanding its diverse investment portfolio, Boulder Investco has also taken a substantial stake in Applied Nutrition, a Liverpool-based company which recently debuted on the stock market. The £10m investment signifies confidence in the rapidly expanding fitness and nutrition market, reflecting Boulder’s commitment to investing in high-growth areas.
Victoria Price, Issa’s partner, is instrumental in this venture, leveraging her extensive experience in the financial sector. Previously an accountant at EY and currently leading Alvarez and Marsal’s private capital division, Price is driven by a passion for augmenting the UK’s entrepreneurial landscape.
Notably, while Issa embarks on this new venture without his brother, Zuber, his established business acumen is a strong indicator of potential success. Despite stepping away from his role at Asda, Mohsin Issa continues to impact the business world significantly with Boulder Investco.
The strategic investments by Boulder Investco highlight a targeted approach to fostering innovation within the UK start-up ecosystem.
