Argos’s new Christmas advert for 2024 stars beloved mascots Trevor the dinosaur and Connie the doll.
- The advert is directed by Michael Gracey and will premiere on 1 November at 7:45pm.
- Trevor fulfills his rock star dreams performing ’20th Century Boy,’ accompanied by a cheering crowd featuring Connie.
- The campaign spans across TV, press, and social media as part of Argos’s broader brand strategy.
- Argos’s head of campaigns expresses delight in bringing back the mascots for a festive and energetic campaign.
Argos has launched its much-anticipated Christmas advert for 2024, featuring the popular brand mascots, Trevor the dinosaur and Connie the doll. The advert is helmed by director Michael Gracey and will first air on the evening of 1 November at precisely 7:45pm, signalling the start of the festive season for many.
In this year’s narrative, Trevor embraces his musical aspirations and stars as a rock star performing on a grand stage, with the backdrop of towering Marshall speakers. His rendition of the classic ’20th Century Boy’ captures the audience’s attention, with Connie visibly supporting her friend from the crowd.
The campaign extends beyond just television; it includes press and social media engagement, further embedding Argos’s ‘There’s More To Argos’ platform, which has been a significant part of their branding since last year. This multi-channel approach aims to connect with audiences across various media.
Laura Boothby, Argos’s head of campaigns, expressed her enthusiasm about the advert, highlighting the public’s affection for Trevor and Connie. “Our customers love Trevor the dinosaur and Connie the doll, so we’re thrilled they’re back again to spread some festive fun and magic in such an energetic and upbeat way,” she commented.
Director Gracey shared his excitement about collaborating with Argos on this distinctive Christmas narrative. He noted the joy in merging Trevor’s rockstar vision with Connie’s warmth, reflecting a shared desire for the perfect festive gift.
The 2024 Argos Christmas advert with Trevor and Connie promises to engage and delight audiences this festive season across multiple platforms.
