Ardmore is set to transform the former Holiday Inn on Cromwell Road in London.
- The major refurbishment involves refitting all 903 rooms of the 27-storey building.
- Originally planned for demolition, the hotel will now undergo a redesign by Falconer Chester Hall.
- Significant structural updates include a new rooftop extension with a bar offering city views.
- The project, valued significantly below previous estimates, will incorporate new public amenities such as a spa.
Ardmore has been tasked with a major refurbishment project of the former Holiday Inn, now rebranded as the Forum Hotel, located on Cromwell Road in London, marking a significant development in the area. The refurbishment will involve the meticulous re-fitment of all 903 guest bedrooms within the expansive 27-storey structure. Originally the building, designed by Richard Seifert, faced demolition due to challenges in meeting contemporary building regulations because of its reinforced concrete construction. However, under its new proprietorship, the decision was made to refurbish rather than rebuild, adhering to a new design by Falconer Chester Hall.
The project is slated for completion in 2027 and promises extensive upgrades. This includes noteworthy structural improvements, such as the construction of a new rooftop extension equipped with a panoramic bar and restaurant, which will offer spectacular views across London. In addition, Ardmore will lead efforts to replace the existing rooftop plant area, revitalise the building’s facade, and install modern curtain walling on the ground level to enhance its external appeal.
Infrastructure updates are also central to this contract, featuring the installation of new lifts and state-of-the-art mechanical and electrical systems. These enhancements are complemented by the redesign of the hotel’s front-of-house spaces and leisure facilities, introducing new amenities such as a spa, pool, fitness centre, and dining areas. The scope of the refurbishment is substantial yet falls short of the £1 billion projected cost for the previously considered demolition and rebuilding plan.
Ardmore’s involvement underscores their reputable expertise in high-profile city refurbishments. Director James Byrne articulated the company’s dedication and enthusiasm: “We are thrilled to work alongside GP Hotel Forum Propco Limited on this landmark refurbishment in the Royal Borough of Kensington and Chelsea. Together, we are committed to transforming this iconic building into a world-class hotel. We’ve assembled an experienced team to deliver this project to the highest standards of quality and safety.”
The refurbishment of the Forum Hotel by Ardmore marks a significant move towards enhancing London’s architectural landscape.
