APT has introduced a £699 rate for travel agents to experience its European river cruises.
- This special rate applies to the Travelmarvel Contemporary-class ships.
- Valid from May to August 2023, it marks the end of APT’s promotional phase.
- The initiative aims to double agent participation compared to 2019 and triple that of 2022.
- Brad Bennetts highlights the opportunity for agents to boost sales through first-hand experience.
APT has recently announced a compelling initiative aimed at enhancing the engagement of travel agents with its offerings. By introducing a specially discounted rate of £699, APT is inviting travel agents to explore its Travelmarvel Contemporary-class river ships cruising through Europe. This exclusive offer is available for sailings between May and August 2023, serving as the concluding phase of APT & Travelmarvel’s strategy to invite more agents onboard than ever before.
The special rate initiative is not merely about offering a discounted cruise. It reflects APT’s broader commitment to deepen the involvement of agents, providing them with an invaluable opportunity to experience the product first-hand, thereby enhancing their capability to market and sell these cruises effectively. According to APT & Travelmarvel’s head of sales and business development, Brad Bennetts, experiencing the product is crucial for agents as it significantly aids in increasing business and commission rates. Bennetts remarked, ‘Being able to experience Travelmarvel’s European river cruising for just £699 is a fantastic opportunity for agents.’
This strategic move is part of APT’s ongoing efforts to expand its outreach by hosting over 70 travel agents on familiarisation trips and ship visits throughout the year. Compared to previous years, this represents a substantial increase — doubling the number hosted in 2019 and tripling the figures recorded for 2022. The initiative underscores APT’s dedication to building a strong, knowledgeable network of agents who can advocate for the brand based on direct experience.
For agents wishing to extend this opportunity, the £699 rate can also accommodate a guest, allowing agents the flexibility to share the experience with a companion. This added benefit not only enhances the travel experience but also demonstrates APT’s commitment to providing comprehensive support to its agent partners.
This initiative represents a strategic enhancement of APT’s relationship with travel agents, significantly boosting the potential for increased sales and engagement.
