APT & Travelmarvel have strategically promoted Robin Griffiths and Becky Baumbach to senior sales roles, enhancing their sales leadership.
- Robin Griffiths ascends to national partnerships manager, tasked with advancing key partnerships and expanding distribution channels.
- Becky Baumbach assumes the role of national sales manager, focusing on regional development and increasing sales targets.
- These promotions align with APT & Travelmarvel’s broader strategy to expand their product offerings and fortify market position.
- Brad Bennetts affirms the significant impact and dedication of Griffiths and Baumbach, crucial to the company’s future growth.
APT & Travelmarvel, renowned for their expertise in river, small ship, escorted touring, and small group journeys, have promoted Robin Griffiths and Becky Baumbach within their sales team. These strategic promotions are aimed at leveraging the existing capabilities of their team to further strengthen their market presence and operational efficiency.
Robin Griffiths, who joined APT & Travelmarvel in 2022 as a business development manager, has now been appointed as the national partnerships manager. In his new role, Griffiths is set to elevate the company’s partnerships to greater heights by investing in marketing, enhancing product training, providing exclusive familiarisation trips, and opening up new commercial opportunities. Moreover, his mandate includes the broadening of APT & Travelmarvel’s distribution channels through strategic alliances, reinforcing their market stability.
Becky Baumbach, contributing to the company’s success since 2019, moves into the position of national sales manager. Her track record of driving significant growth in retail sales by 65% and homeworker sales by 67% year-on-year underscores her capability. In her expanded role, Baumbach will oversee the development of three regional business development managers and manage consortia accounts and relationships while setting ambitious quarterly sales targets.
The significance of these promotions lies not only in recognising the past achievements of Griffiths and Baumbach but also in APT & Travelmarvel’s commitment to expanding their operations. This includes the introduction of small group journeys for up to 16 guests, new small ship cruises across Europe with the MS Caledonian Sky, and additional luxury vessels into their fleet.
Head of Sales and Business Development, Brad Bennetts, highlights these promotions as a testament to the hard work and dedication of both individuals. He emphasises the importance of their expertise in driving the brand forward and maintaining APT & Travelmarvel’s position at the forefront of the industry. This strategic alignment with the company’s growth objectives demonstrates an ongoing commitment to their trade partners and underscores the value placed on internal progression.
These promotions reflect APT & Travelmarvel’s strategic foresight in enhancing their sales leadership to support future growth.
