APT and Travelmarvel are set to enhance their engagement with travel agents through their largest-ever fam trip programme.
- The company will host over 70 agents aboard its fleet, surpassing previous years’ figures.
- Doubling 2019’s numbers and tripling those from 2022, this initiative focuses on river vessels like Polaris, Vega, and Capella.
- A dedicated sales executive role aims to streamline support and coordination for these efforts.
- Significant investments underscore APT’s commitment to strengthening trade partnerships.
APT and Travelmarvel are significantly enhancing their involvement with travel agents by launching the largest fam trip programme in their history, in a move that signals a forward-thinking strategy for industry engagement. By inviting over 70 agents aboard their fleet in 2023, the companies are doubling the number of agents they hosted in 2019 and tripling those from 2022. This expansive programme underscores APT’s commitment to its trade partners, allowing agents firsthand experience of their industry-leading fleet.
The initiative focuses on familiarising agents with Travelmarvel’s three Contemporary-class river vessels: Polaris, Vega, and Capella. By hosting these agents on board, APT aims to deepen the agents’ understanding of the unique offerings and services, enabling them to better sell and promote cruises to prospective clients.
APT is actively recruiting a sales executive to further support these significant efforts. This new role is designed to bolster the brand’s sales team, which has grown considerably over the past six months. The sales executive will facilitate the planning of fam trips, coordinate various events, and provide marketing support to agents, enhancing overall trade relations.
Brad Bennetts, head of sales and business development, highlighted the brand’s focus on investment in the trade sector. He emphasised the importance of getting agents on board to experience the ‘APT difference’ firsthand, considering it the most effective way to expand their knowledge. This investment has led to a remarkable increase in the number of agents reached, enhancing support for their cruising and touring business. Bennetts expressed enthusiasm about the forthcoming recruitment of an additional team member to further streamline these efforts.
The overarching goal of this initiative is to make the sales process more efficient, allowing business development managers to dedicate more time to building relationships with trade partners, thereby fostering growth and success in the industry.
APT’s strategic initiative reflects a robust commitment to strengthening trade partnerships and elevating their industry presence through enhanced agent engagement.
