APT & Travelmarvel have launched a new initiative providing a year’s worth of food shopping for a lucky travel agent in the UK.
- This innovative competition is designed to ease financial pressure amidst rising living costs by offering an annual grocery prize.
- Prospective participants must subscribe to APT’s trade emails by 14 December 2023 or attend select trade events to qualify.
- The total prize, valued at £4,200, will be distributed in Love2Shop vouchers over 12 months, covering costs at major UK supermarkets.
- The winner will be selected randomly on 15 December 2023, offering significant support to the winning agent’s household.
APT & Travelmarvel have introduced a forward-thinking competition aimed at supporting travel agents during challenging economic times by covering the costs of a year’s worth of food shopping for one agent and their family. The initiative highlights a genuinely meaningful approach towards assisting partners in the trade sector.
The competition requires agents to subscribe to APT’s trade emails by 14 December 2023, or register in person at any trade events where APT is present throughout the year. This inclusive participation strategy aims to broaden accessibility for all interested agents.
Based on the latest industry research, APT notes that the average annual expenditure on groceries in the UK stands at £4,125. To alleviate this burden, the prize package is set at £4,200 in Love2Shop vouchers, redeemable at leading supermarkets such as Sainsbury’s, ASDA, and Morrisons. These vouchers will reach the winner in 12 monthly instalments of £350 each during 2024.
The selection process for the winner will be randomised and take place on 15 December 2023, ensuring an equitable and transparent competition framework. APT’s Head of Sales and Business Development, Brad Bennetts, emphasised the critical need for such initiatives amidst the current cost-of-living crisis: ‘With the cost-of-living crisis, times are tough out there, so we wanted to come up with a new way to support our valued agent partners, creating a trade campaign that was exciting but also genuinely meaningful.’
In addition to this noteworthy competition, APT has also rolled out a series of ‘value added’ offers throughout the summer, designed to enhance the trade’s ability to boost river cruise sales. These strategic offers align with APT’s commitment to providing comprehensive support for their trade partners.
This competition represents a significant effort by APT & Travelmarvel to address the pressing financial challenges faced by travel agents in today’s economy.
