APT and Seabourn have established a significant new partnership, marking a pivotal moment for both companies.
- The agreement involves APT chartering two of Seabourn’s luxury expedition vessels for northern and southern voyages in 2025.
- David Cox of APT highlights the collaboration as a milestone intended to enhance travel experiences in partnership with Seabourn.
- Seabourn’s president, Natalya Leahy, expressed enthusiasm for offering unprecedented luxury travel opportunities with APT.
- The cruise itineraries are now available, with expanded Antarctic journeys launching in March 2026.
In a landmark agreement, APT has entered into a multi-year partnership with Seabourn, focusing on chartering two of the luxury line’s expedition vessels. This collaboration aims to expand APT’s influence in the cruise industry by utilising the Seabourn Venture and Seabourn Pursuit for voyages to destinations including the UK, Faroe Islands, Iceland, Greenland, the Kimberley, and Antarctica scheduled for 2025. Such strategic alliances allow APT to offer exclusive and highly anticipated travel experiences, reinforcing its position as a leading figure in luxury travel.
David Cox, the chief executive of APT Travel Group, regards this collaboration as a significant milestone for both companies. He said the partnership is designed to create unforgettable travel experiences by combining resources with Seabourn to elevate the standard of luxury for their guests. His sentiments were echoed by Natalya Leahy, president of Seabourn, who expressed delight in aligning with APT, a name renowned in the travel sector for its commitment to excellence. Together, they aim to provide travellers exclusive opportunities to explore the world in unprecedented luxury.
The newly chartered cruises cover Northern Europe, the Arctic regions, and the Kimberley, with APT’s new itineraries for Antarctica expected to launch in early March 2026. This expansion signifies a thriving interest in polar adventures, tapping into a niche yet growing market of luxury expedition travellers. The initiative reflects an understanding of shifting consumer preferences towards unique and luxurious travel destinations.
This partnership announcement follows news of Wendy Lahmich stepping down as director of sales for Seabourn after three decades in the travel industry. Her departure marks the end of an era, underlining the dynamic nature of the cruise sector as it adapts to new challenges and opportunities. APT’s strategic venture with Seabourn can be seen as part of this ongoing evolution, aiming to attract discerning travellers seeking exceptional adventures through expertly curated itineraries.
The APT and Seabourn partnership sets a new standard for luxury expedition cruising, promising unparalleled travel experiences.
