Celestyal has boosted its marketing strategy with the appointment of Seb Pelisse as the new trade marketing executive for the UK and Australia.
- Seb Pelisse transitions from Virgin Voyages, bringing his expertise in trade experiential activations and customer service.
- Pelisse’s role focuses on strengthening Celestyal’s brand and partnerships within the cruise sector through strategic events and marketing tactics.
- Anna Gregori, the vice president of brand and marketing at Celestyal, underscores Pelisse’s passion and market knowledge as key assets.
- This appointment marks a significant step as Celestyal plans further recruitment to expand its team.
Celestyal has strategically appointed Seb Pelisse, formerly associated with Virgin Voyages, to the position of trade marketing executive for both the UK and Australia. His experience, notably in the facilitation of trade experiential activations and events, is expected to enhance Celestyal’s brand visibility and engagement across the cruise industry.
Pelisse’s professional journey includes tenures at easyJet and British Airways, where he honed his capabilities in customer service. This background will be invaluable as he aims to elevate Celestyal’s market presence by organising and executing events that highlight the brand’s offerings, fleet, and destinations.
Reporting directly to Anna Gregori, Celestyal’s vice president of brand, marketing, communications, and customer journey, Pelisse is poised to play a pivotal role in supporting and educating trade partners about the brand’s evolution. He has expressed his enthusiasm for leveraging his extensive network and industry insights to propel Celestyal into a prominent position within the cruise sector.
Gregori has publicly stated her excitement about Pelisse joining her team, emphasizing his fervent interest and expertise in cruise and travel. These attributes are anticipated to contribute significantly to Celestyal’s ambition of creating unforgettable experiences for their agent partners while simultaneously invigorating the brand’s image.
This strategic appointment is part of a broader expansion initiative by Celestyal, which includes plans to recruit additional personnel to its now eleven-member trade team under the leadership of Janet Parton, vice president of business development for the UK, Europe, and Australia.
Seb Pelisse’s onboarding is a pivotal move in Celestyal’s strategy to strengthen its market footprint and drive brand evolution.
