When the Bank Says No welcomes Anthony Sutton as its new sales director, marking a strategic move in its development plans.
- Sutton brings over two decades of experience in financial services leadership roles, notably at Santander and Sky.
- He emphasises the importance of innovative technology to enhance lending processes at the firm.
- Emma Jones, CEO, highlights Sutton’s forward-thinking approach as essential to the company’s growth.
- The appointment supports the firm’s mission to transform client service in mortgage and specialist lending.
The appointment of Anthony Sutton as sales director at ‘When the Bank Says No’ signals a significant step in the organisation’s ambitions of leveraging advanced technologies to transform the mortgage and specialist lending landscape. Sutton, whose career spans over two decades, previously held key positions such as head of customer services at Santander and head of sales operations at Sky. His transition from freelance sales coaching underscores his versatile understanding of both client needs and operational efficiencies.
Sutton’s strategic vision includes harnessing emerging technologies to streamline lending applications, a move that aligns with the company’s commitment to enhancing its service delivery. This focus on innovation is viewed as pivotal in supporting ‘When the Bank Says No’s’ broader expansion strategies. Sutton remarked on his new role, stating, ‘I am delighted to be joining When the Bank Says No,’ and expressed enthusiasm about collaborating with Emma Jones and her team to support clients requiring specialised funding solutions.
Emma Jones, the founder and CEO, expressed her profound satisfaction with Sutton joining the team. She cited his proven track record and forward-thinking mindset as ideal attributes for driving the company’s evolution and innovation. ‘We are thrilled to welcome Ant to our team,’ she stated, emphasising the alignment between Sutton’s expertise and the firm’s objectives. She reiterated the company’s mission to revolutionise how advice is dispensed when conventional banks decline client requests, underscoring Sutton’s role as fundamental to this mission.
The addition of Anthony Sutton as sales director is poised to propel When the Bank Says No toward its goal of redefining client service in the mortgage sector.
