Ansvar Insurance, a leading name in charity, care, and faith-based insurance, has unveiled a bold new brand identity as part of its ambitious push for growth. The rebrand, which features a sleek modern logo and a deeper shade of blue, signals the company’s intent to strengthen its position in the not-for-profit and faith sectors, while expanding its market reach.
Ansvar Insurance’s fresh look is more than cosmetic; it’s the result of extensive customer, broker, and employee feedback, which played a key role in shaping the updated brand. Central to the redesign is a distinctive circular logo that symbolises the trilateral relationships at the heart of the company’s business model – connecting clients, brokers, and the charitable causes Ansvar supports.
The rebrand also includes the launch of a revamped website, tailored to offer a more seamless user experience for brokers and potential clients. With improved navigation and easy access to information, the new platform is designed to showcase Ansvar’s specialised products and services more effectively.
Commenting on the rebrand, Sarah Cox, Managing Director of Ansvar Insurance, said: “This is an exciting new chapter for Ansvar. Our refreshed identity reflects not only who we are today but where we are headed. We’re ready to demonstrate our commitment to supporting the charity, not-for-profit, and faith sectors with renewed energy and expertise.”
The rebranding campaign also extends to the digital sphere, with Ansvar rolling out a multi-channel advertising effort across platforms like LinkedIn and Google, aiming to increase its visibility and drive growth.
To mark the occasion, Ansvar will be hosting a celebratory event for employees in Eastbourne and Brighton, as the company gears up for its next phase of expansion in the insurance market.
