Ponant has announced Andrew Bolton as its new UK sales manager, effective 11th November.
- Bolton brings over 20 years of experience from Celebrity Cruises, Cunard, and Seabourn.
- He will focus on passenger, revenue, and profit targets, and explore new market opportunities.
- General Manager Anthony Daniels aims to strengthen the sales team in the UK market.
- Ponant secured European Commission funding for an eco-friendly cruise initiative.
Ponant, the esteemed cruise line, has appointed Andrew Bolton as its UK sales manager. Bolton, a seasoned professional with over two decades of experience, is set to commence his role on the 11th of November. His impressive career spans significant roles at Celebrity Cruises, Cunard, and Seabourn. Bolton is poised to focus on passenger engagement, revenue growth, and profit maximisation, while also scouting for new market opportunities across the north of England, Scotland, and Ireland.
Bolton’s appointment is part of a strategic move by Ponant’s UK and Ireland general manager, Anthony Daniels, to ramp up the sales team’s effectiveness in a crucial market. Daniels has identified the UK as a key area for growth, and Bolton’s expertise is expected to significantly contribute to this expansion. Bolton himself expressed his excitement about joining Ponant during this dynamic period, expressing eagerness to collaborate closely with trade partners to bolster their expedition cruise ventures.
In alignment with these strategic objectives, Ponant is also planning a recruitment drive in January to appoint a sales and marketing coordinator. This new role is intended to support the existing sales team and streamline interactions with agents, thus enhancing operational efficiency.
Adding to its strong growth trajectory, Ponant has recently acquired financial backing from the European Commission for its groundbreaking Swap2Zero project. This initiative is aimed at launching the world’s first transoceanic carbon-neutral cruise ship. The European Commission’s INNOVFUND is supporting Ponant in its endeavour to integrate renewable energy solutions as part of its decarbonisation efforts. This funding underscores Ponant’s commitment to sustainable and innovative cruising solutions.
Andrew Bolton’s leadership marks a new era of growth and sustainability for Ponant in the UK market.
