Light Blue Travel, representing American Queen Voyages in the UK, is set to enhance its trade support in 2024 to strengthen ties with travel agents.
- The initiative includes advanced training modules and new digital marketing resources designed to aid agents in their promotions.
- Focus will be placed on themed experiential cruises and special events, such as culinary and wine experiences, creating engaging offerings for travellers.
- A digital brochure for 2025, devoid of pricing, empowers agents to customise client communications with tailored quotes.
- Early booking discounts and credits are available for new bookings between 28 December 2023 and 29 February 2024.
Light Blue Travel, the UK general sales agent for American Queen Voyages, is poised to significantly enhance its trade support operations throughout 2024, thereby reinforcing its collaborative efforts with sales agents. The company will introduce additional modules to its current training programme, focused on equipping agents with comprehensive knowledge and skills to effectively market cruise itineraries.
In conjunction with training enhancements, Light Blue Travel will roll out new digital marketing assets. Among these resources are video shorts tailored to popular itineraries, which agents can integrate into their marketing strategies. This move is part of a wider effort to provide partners with tools that enrich promotional capabilities and support the expansion of the customer base.
In 2024, American Queen Voyages will place a pronounced emphasis on themed experiential cruises, including specialty programs such as Culinary Experiences and Wine Excursions, among others, aboard the American Empress. These offerings are designed to attract diverse traveller interests and present engaging alternatives to conventional cruise experiences.
To further assist agents, the company will issue a trade-friendly digital brochure for the year 2025. This document, which omits pricing, enables agents to forward tailored offers directly to clients, complete with personalised quotes and agent contact details. This strategic approach aims to empower agents in forging stronger client relationships and enhancing sales potential.
From 28 December 2023 until 29 February 2024, American Queen Voyages offers an enticing early booking discount of up to $3,500 per stateroom. Additionally, guests benefit from $100 per person in shore excursion credit and onboard credit. These incentives are strategically implemented to stimulate interest and increase booking rates during the specified period.
American Queen Voyages’ strategic enhancements in trade support underscore a commitment to robust agent collaboration and customer engagement.
