Ambassador Cruise Lines has inaugurated an enticing trade incentive initiative for February, designed to reward travel agents with exclusive prizes. This strategic move aims to bolster agent engagement during this promotional campaign period.
- Each week, one agent stands a chance to win coveted rewards, including complimentary cruises and substantial vouchers.
- The initiative coincides with an extensive UK ship visit programme, intended to showcase Ambassador’s commitment to the travel trade sector.
- Agents must book Ambassador cruises within the specified dates to qualify for these appealing rewards.
- This initiative reflects Ambassador’s ongoing dedication to supporting and recognising its agent partners extensively.
Ambassador Cruise Lines has introduced a captivating new trade incentive for February, with the aim of rewarding travel agents through weekly prize draws. Each week from 5 February to 3 March 2024, one fortunate agent will secure prizes including a cruise for two with a drinks package. The incentive further extends to vouchers worth up to £500, offering significant added value for bookings made between 7 April 2024 and 24 April 2025.
The announcement aligns with Ambassador’s latest endeavour to host over 500 agents as part of their comprehensive 2024 UK ship visit programme. These visits are scheduled at strategic ports such as Tilbury, Newcastle, Dundee, Edinburgh Leith, Liverpool, Belfast, Bristol and Falmouth. This concerted effort reflects Ambassador’s commitment to reinforcing the relationship with its valued agent partners, showcasing the brand’s offerings to bolster their acquaintance and advocacy.
Nicola Harper, head of distribution at Ambassador Cruise Line, elaborated on the initiative, highlighting its timing alongside Valentine’s Day as an opportunity to express gratitude to their agent partners. She stated, “Following the success of our ‘Grab a Grand’ incentive, we’re continuing to show our appreciation to all our valued agent partners with this all-new incentive.” Harper’s comments underscore Ambassador’s aim to continually engage and support agents through innovative initiatives.
To be eligible for the prizes, agents must complete an online Travel Partner Incentive form or submit their details and booking proofs via email. Additionally, Ambassador’s trade team is actively engaging with travel trade branches nationwide this month to promote the campaign effectively, ensuring widespread awareness and participation.
Moreover, agents part of Ambassador’s dedicated Trade Facebook page can win special ‘love-themed’ spot prizes, adding an interactive and engaging dimension to the initiative. These efforts are designed to enhance agent participation and foster a community centred around mutual success and appreciation.
The ‘Grab Some Ambassador Love’ campaign effectively exemplifies Ambassador’s strategic focus on reinforcing agent relations through meaningful incentives and engagement.
