Ambassador Cruise Line is set to host over 500 agents in 2024 as it unveils its UK ship visit programme, offering first-hand experiences aboard its vessels.
- Registration for the programme opens on 1 February, continuing the initiative launched in 2022 with great success among trade partners.
- Agents will tour the Ambience and Ambition ships in diverse UK locations, enhancing their understanding of Ambassador’s offerings.
- The programme includes comprehensive ship tours, facilitated by Ambassador’s trade team, alongside dining experiences to enrich the visit.
- Nicola Harper, head of distribution, stresses the importance of these visits in demonstrating the product’s value firsthand.
Ambassador Cruise Line is poised to engage over 500 agents through its meticulously planned 2024 ship visit programme, reflecting the continued enthusiasm garnered since its inception in 2022. The programme commences with registration opening on 1 February, inviting trade partners to experience Ambassador’s notable fleet, including the well-regarded ships Ambience and Ambition.
The initiative aims to offer agents an immersive experience, allowing them to assess the quality and offerings that distinguish Ambassador within the cruise industry. By showcasing their ships in varied locales across the UK, including Tilbury, Newcastle, Dundee, Edinburgh Leith, Liverpool, Belfast, Bristol, and Falmouth, they are offering a strategic insight into the range of cruises available, from those catering exclusively to adults to family-friendly options.
During each visit, agents are warmly received by Ambassador’s dedicated trade team, who provide an insightful verbal introduction to the brand. This includes an overview of the diverse sailing types on offer, with a particular focus on adult-only options that appeal to the 50+ demographic, and multigenerational cruises designed for broader family groups.
The ambition of these tours extends beyond simple introductions. Participants are treated to a thorough ship tour, highlighting the facilities and amenities that define the Ambassador experience. The exchange of knowledge is complemented by a culinary experience, where agents can enjoy a four-course lunch or afternoon tea, further immersing them in the onboard atmosphere.
Nicola Harper, the head of distribution at Ambassador Cruise Line, underscores the significance of these visits, acknowledging the ‘huge appetite’ within the agent community. She states, ‘We know there is nothing like seeing and experiencing a product first-hand,’ reflecting the belief that firsthand exposure is key to understanding and promoting their cruise offerings effectively.
The 2024 ship visit programme by Ambassador Cruise Line promises to enhance agents’ appreciation and understanding of its cruise experience.
