Ambassador Cruise Line has joined Cruise Lines International Association (Clia), marking a strategic move to boost its industry presence.
- The cruise line, based in Essex, gains access to Clia’s extensive network and resources, enhancing its market visibility.
- Ambassador’s membership provides ample opportunities to engage in major events, such as Clia’s annual conference and Cruise Week.
- This move signifies Ambassador’s commitment to maintaining high industry standards and strengthening relationships with UK and Ireland trade partners.
- Founded in 2021, Ambassador targets 50+ ‘cruise intenders’ with no-fly cruises, offering quality and affordability.
Ambassador Cruise Line’s recent membership in the Cruise Lines International Association (Clia) highlights a strategic effort to heighten its visibility and influence within the cruise industry. Based in Essex, Ambassador now benefits from Clia’s global network, participating in both digital and in-person events, and utilising Clia’s resources to share crucial information about their cruise offerings. This alliance grants Ambassador a platform to engage directly with the cruise line community, bolstering its brand recognition.
Participating in significant industry events such as the annual Clia conference and Clia Cruise Week presents opportunities for Ambassador to showcase its unique cruise experiences. These events are crucial for networking and staying abreast of industry trends, providing Ambassador with insights that could drive future innovations.
Ambassador’s adherence to Clia’s stringent membership standards not only signifies its commitment to excellence but also enhances its credibility among travel agents and consumers. Andy Harmer, Clia UK & Ireland director, acknowledges Ambassador’s rapid growth, expressing eagerness to support its expansion across the UK and Ireland.
Chief Executive Christian Verhounig emphasises that Clia membership is a natural progression, reinforcing trust and assurance within the sector. Ambassador plans to leverage this status to further increase its brand awareness and enlist more agents to sell its no-fly cruises, which are acclaimed for their quality and affordability.
Founded in April 2021, Ambassador caters to ‘cruise intenders’ aged 50 and above, with a focus on multi-generational travel through its ships, Ambience and Ambition. These vessels sail from seven UK ports, aligning with Ambassador’s mission to provide accessible and affordable cruise experiences.
Ambassador Cruise Line’s Clia membership marks a significant step in its strategic growth within the cruise industry, promising enhanced collaboration and brand visibility.
