Ambassador Cruise Line orchestrated an immersive experience for 14 travel agents on an enriching seven-night journey around Norway’s stunning fjordlands.
- The cruise commenced from London on September 26, overseen by Ambassador’s dedicated team, highlighting both onboard and off-ship excursions.
- The itinerary featured visits to Stavanger, Eidfjord, Flam, and Bergen, inclusive of cultural activities such as Norwegian kayaking and cider tasting.
- Agents from various travel agencies experienced Ambassador’s famed hospitality with activities like a Captain’s Welcome presentation and specialised dining experiences.
- Over 600 agents have engaged with Ambassador this year, underscoring the critical role of travel partners in the cruise line’s success.
In an effort to forge stronger connections with key partners, Ambassador Cruise Line hosted 14 esteemed travel agents on a meticulously planned seven-night familiarisation trip around Norway’s breath-taking fjordlands. This expedition, which set sail from London on September 26, was led by Ambassador’s trade support manager, Beth Barker, and business development executive, Andrew Santry. The trip was meticulously crafted to provide agents with an immersive experience of the cruise line’s offerings.
The itinerary, carefully selected to encompass the highlights of Norway’s natural beauty, included stops at prominent locations such as Stavanger, Eidfjord, Flam, and Bergen. Encompassing both ship-based and off-ship activities, the trip offered agents a comprehensive view of Ambassador’s capabilities. In Flam, participants engaged in unique activities such as a rib safari, Norwegian kayaking, and cider tasting, which exemplified the region’s rich cultural tapestry.
Agents relished the hospitality of Ambassador Cruise Line with activities like the Captain’s Welcome presentation and a special Q&A session with the heads of department aboard Ambience. Furthermore, the dining experience at Sea and Grass, Ambassador’s specialty restaurant, allowed the agents to enjoy gourmet cuisine, showcasing the cruise line’s commitment to quality and excellence.
Representatives from prominent agencies such as Bolsover Cruise Club, Harley Travel, and Lincolnshire Coop Travel Sleaford were amongst those who participated, reflecting the diverse and extensive reach of Ambassador’s agent network. This strategic engagement is part of Ambassador’s larger effort, which has seen the hosting of over 600 agents within the year, highlighting the importance of first-hand experience in fostering sales and enthusiasm among travel professionals.
Karen Cameron, Ambassador’s deputy head of trade, acknowledged the invaluable contribution of these partners, stating, “With 60% of our sales through the trade, our partners are the backbone of our success.” The Norwegian fjords trip served as both an appreciation gesture and a practical demonstration of the cruise line’s offerings, reinforcing the brand’s commitment to quality collaborations and experiential learning for their partners.
Ambassador Cruise Line successfully strengthened its ties with key travel partners through an enriching fjordland experience, affirming the crucial role of agent relations in their business model.
