Ambassador invites travel agents on an exclusive fam trip to the Norwegian fjords, fostering firsthand experience of their offerings.
- The cruise line extends an opportunity for eight agents to join a week-long journey to Bergen on the Ambience, sailing in September 2024.
- Participants must submit creative strategies for promoting future sailings, with winners being announced in June 2024.
- The itinerary includes picturesque locations such as Bergen, Flam, Eidfjord, and Stavanger, enhancing the immersive experience.
- This initiative is a gesture of appreciation towards agents who have shown continuous support towards Ambassador’s cruise services.
Ambassador Cruise Line is offering a unique opportunity for travel agents to experience the natural beauty of the Norwegian fjords first-hand. In an effort to reward and incentivize their key partners, eight agents will have the chance to join a seven-night cruise to Bergen aboard the Ambience, departing on 26 September 2024. This initiative reflects the company’s commitment to fostering stronger relationships with agents.
To secure a place on this coveted trip, agents are encouraged to craft innovative proposals on how they would market the 2025/26 sailings. The submissions will be judged on their creativity and effectiveness, with the competition period running from 7 to 17 June 2024. The successful entrants will be notified on 21 June 2024, giving them ample time to prepare for the journey.
The scenic itinerary promises visits to Bergen, a city replete with character, along with the enchanting towns of Flam and Eidfjord situated by the fjords. Additionally, participants will explore Stavanger, once heralded as the European Capital of Culture. Such destinations are selected to provide a comprehensive understanding of the cruise line’s offerings in the region.
Karen Cameron, North Divisional Sales Manager, expressed enthusiasm in hosting these valued trade colleagues, highlighting the importance of experiencing the product directly. This initiative underscores Ambassador’s belief that firsthand exposure is instrumental in effective sales and promotion of their cruise packages.
This venture is part of a broader strategy by Ambassador to engage with agents at various levels, offering them experiences such as the eight-night Majestic Fjordland cruise from London Tilbury in July 2024, and the River Seine Experience in October 2024. Such events not only serve as promotional opportunities but also as channels to thank agents for their dedication.
This fam trip serves as an exemplary model of fostering agent relationships through immersive experiences.
