AmaWaterways announces its 2024 offerings with enticing incentives for travel agents.
- With the launch of its new brochure, AmaWaterways details 45 itineraries across multiple continents.
- The highlight includes Colombia’s Magdalena river, marking a first for major river cruise lines.
- Agents securing five bookings by year-end earn a complimentary cruise for two.
- The introduction of new ships and itineraries promises an exciting journey for travellers.
AmaWaterways has unveiled its much-anticipated 2024 brochure, extending a tantalising offer to travel agents: a complimentary cruise upon every five bookings made for the upcoming year. This initiative not only aims to bolster agent engagement but also seeks to introduce guests to an array of novel destinations and experiences. Distributing the programme to UK partners and offering a downloadable digital format, the brochure promises to captivate with 45 unique itineraries sprawling across Europe, Asia, and Africa. Yet, perhaps the most groundbreaking announcement lies in the introduction of sailings along Colombia’s Magdalena river.
Travellers are now presented with the choice between two distinct seven-night journeys in Colombia, namely the ‘Magic of Colombia’ and ‘Wonders of Colombia,’ each offering a chance to explore the enchanting landscapes aboard the 60-passenger AmaMagdalena vessel. June 2025 will mark the arrival of a second ship, the AmaMelodia, expanding the line’s footprint along this captivating itinerary. This new destination underscores AmaWaterways’ commitment to pioneering travel routes, being the first major river cruise line to navigate Colombia’s storied Magdalena river.
Adding further allure, AmaWaterways will debut the ‘Flavours of Burgundy’ itinerary, an enticing seven-night sojourn that meanders between Dijon and Lyon. Such offerings underscore the line’s continuous innovation in curating immersive experiences for its patrons. With substantial savings of up to 20% on numerous departures, the allure of AmaWaterways’ 2024 programmes becomes even more pronounced.
Jamie Loizou, the managing director of AmaWaterways, articulates this sentiment succinctly, stating, “2024 is an exciting year for AmaWaterways, as we become the first and only major river cruise line to sail on Colombia’s Magdalena river. We are already seeing strong forward business for 2024, and with a new destination, new ships, savings of 20 per cent off many departures and now a strong incentive, it is a great time for agents to promote AmaWaterways to their clients.” This perspective highlights the strategic manoeuvring of the company in an increasingly competitive market.
The enthusiasm surrounding the launch of the 2024 programmes is palpable, reflected in the early opening of reservations for AmaWaterways’ 2025 itineraries. This proactive approach is emblematic of the company’s forward-thinking ethos, continuously striving to expand its horizons and refine the cruising experience for discerning travellers.
AmaWaterways’ 2024 offerings signal a dynamic new phase of innovation and opportunity within the river cruise industry.
