AmaWaterways has announced the opening of pre-orders for its 2025 brochure following record-breaking sales at the start of 2024.
- The cruise line attributed its robust sales to increased demand for off-peak travel in March and April, noting a significant rise compared to the previous year.
- Festive season cruises have gained popularity, prompting the extension of the cruising period from mid-November to January.
- A remarkable 258% increase in bookings was reported for November 2023, with a similar trend observed for November 2024.
- The 2025 brochure includes sailings across Europe, Asia, South America, and Africa, catering to a diverse range of customer interests.
AmaWaterways has made a significant announcement with the opening of pre-orders for its 2025 brochure, coming off the back of what the company describes as ‘record-breaking sales’ in early 2024. The cruise line has seen exceptional demand, particularly for travel during off-peak times such as March and April. A surge in interest has led to a ‘triple digit increase in sales’ compared to the previous year, showing a strong consumer inclination towards less crowded travel periods.
The growing fondness for festive season cruises has been noted by AmaWaterways, with a reported 30% surge in bookings for cruises departing over Christmas 2024 compared to the previous year. Consequently, the company has extended its festive season offerings to voyages scheduled from mid-November through January. This proactive expansion aims to capture the enthusiasm surrounding early celebrations, with guests enjoying the charm of decorated ships and visits to Christmas markets.
According to the managing director, river cruising during the peak months of May to October remains popular, but an increasing number of guests are finding the benefits of travelling during quieter periods appealing. The company attributes its sales success partly to this trend, as customers seek the advantages of less crowded excursions and potentially better deals.
The cruise line’s strategy has paid off, as evidenced by a dramatic 258% rise in bookings observed for November 2023 compared to the same month in the previous year, and forward bookings for November 2024 are mirroring this promising trajectory. The expansion into less traditional cruising periods has clearly resonated with the market’s desire for novel experiences.
The 2025 brochure, now available for pre-order, showcases a broad array of sailings across continents including Europe, Asia, South America, and Africa. This diversity highlights AmaWaterways’ commitment to catering to varied customer interests and ensuring a comprehensive offering that aligns with current travel trends.
AmaWaterways’ strategic focus on off-peak and festive cruising has proven successful, driving significant growth and broadening their customer base.
