AmaWaterways has introduced a new WhatsApp channel to provide timely updates to travel agents.
- The channel will offer a “safe and effective” means of communication, ensuring agents receive the latest news and offers.
- Sales Director Andrea Stafford emphasised the ease of access as a key benefit for agents through this platform.
- In addition to WhatsApp, AmaWaterways continues to utilise Facebook and Twitter for agent communications.
- The introduction of the channel complements existing sales tools, including educational webinars and marketing materials.
AmaWaterways has strategically launched a WhatsApp channel dedicated to travel agents, aiming to streamline how the latest news, offers, and incentives are communicated. This initiative is designed to facilitate a more efficient and reliable distribution of information, directly reaching agents who have expressed a preference for receiving updates on their mobile devices.
Andrea Stafford, the Sales Director, highlighted the company’s commitment to simplicity and convenience for agents. By leveraging WhatsApp, AmaWaterways ensures that vital updates and promotional offers are accessible with minimal effort. Stafford noted that this approach aligns with the firm’s broader strategy to support agents in selling their cruise experiences effectively.
While the WhatsApp channel is a fresh addition, AmaWaterways remains committed to other social media platforms. Agents preferring traditional channels can still receive updates via active Facebook and Twitter accounts. This multi-channel strategy ensures comprehensive reach and accommodates diverse preferences among agents.
In conjunction with the new channel, AmaWaterways offers a suite of additional sales tools to its trade partners. These resources include branded websites, brochures, flyers, and a specialised travel agent portal featuring a series of educational webinars. These tools are part of a concerted effort to equip agents with the necessary knowledge and promotional materials to enhance their sales capabilities.
The introduction of the WhatsApp channel underscores AmaWaterways’ dedication to enhancing agent engagement and communication efficiency.
