AmaWaterways has taken a significant step by appointing Anna Borrer as the new business development manager for the southeast of England.
- Anna Borrer joins AmaWaterways from Travelosophers, bringing 25 years of experience in the travel sector.
- She has previously held major roles at Cosmos, Globus, Avalon Waterways, Cover-More, Virgin Holidays, and Thomas Cook.
- The appointment follows Jayne Lambert’s departure as business development manager.
- AmaWaterways is set for an exciting year with new ships, destinations, and record sales in January.
In a strategic move to strengthen its trade sales team, AmaWaterways has appointed Anna Borrer as the new business development manager for the southeast of England. With a robust career spanning 25 years in the travel industry, Borrer brings a wealth of experience from her former role at Travelosophers, where she was the training and development manager. Her extensive experience also includes senior positions at Cosmos, Globus, Avalon Waterways, Cover-More, Virgin Holidays, and Thomas Cook, showcasing her ability to drive business growth across various travel sectors.
Borrer expressed her enthusiasm for her new role, stating, “I’m delighted to be coming back into river cruising and joining the team at this exciting time. I look forward to supporting our valued trade partners in the south east to grow their AmaWaterways business.” Her appointment reflects not only AmaWaterways’ commitment to reinforcing its ties with trade partners but also its confidence in Borrer’s expertise to enhance its market presence in the region.
Andrea Stafford, sales director at AmaWaterways, highlighted the importance of this appointment, noting the exciting prospects for the company in the coming year. “We are really excited to have Anna join the team in what is an exciting year for AmaWaterways, with record trade sales in January plus new ships and destinations in the pipeline,” Stafford commented. More than 90% of the company’s sales are facilitated through agents, reinforcing the pivotal role Borrer will play in nurturing existing relationships and forging new partnerships.
This development comes on the heels of Jayne Lambert’s departure from the company, as she transitions to a new role. Despite this change, AmaWaterways remains steadfast in its commitment to supporting its trade partners and pursuing expansive growth globally. The addition of new ships and destinations aligns with the company’s vision for sustained success and innovation in river cruising.
Anna Borrer’s appointment marks a pivotal phase for AmaWaterways, focusing on strengthening trade partnerships and exploring new growth opportunities.
