AmaWaterways has introduced a new monthly award to recognise the dedication of UK travel agents in the cruise industry.
- The award aims to honour agents who demonstrate exceptional service and embody the company’s core values.
- Each month’s chosen agent will receive their award directly from a business development manager.
- At year-end, monthly winners will attend a VIP lunch, with one overall winner earning a European cruise.
- This award supplements existing incentives like fam trips and the ‘Sell Five, Sail Free’ programme.
AmaWaterways has launched a new initiative designed to express its appreciation for the exceptional contributions made by UK travel agents. This monthly award acknowledges the remarkable efforts of individuals who not only meet but exceed expectations, exemplifying the core values that the company strives to uphold. Recognising the importance of these relationships, the accolade will be personally delivered to the selected agent by their business development manager, underscoring the personal connection and respect within their professional engagements.
In an effort to further celebrate and incentivise outstanding service, at the conclusion of each year, agents who were recognised monthly will be invited to a special VIP lunch. This event serves as an opportunity for AmaWaterways to reflect on the achievements of their partners and to further strengthen these pivotal relationships. During this gathering, one standout agent will be chosen as the overall winner and awarded a complimentary seven-night European cruise. This prestigious emblem of recognition not only celebrates the agent’s dedication but also elevates the standards within the industry.
Andrea Stafford, the sales director at AmaWaterways, has emphasised the company’s commitment to acknowledging the hard work of its partners. She stated, ‘Central to our business is showing our appreciation and support for the wonderful work our travel partners do all year round. However, when an individual goes the extra mile, we want to be able to shine a spotlight on them and express our gratitude for their passion and hard work.’ This sentiment reflects a broader strategy to galvanise agents and foster a strong, motivated network of professionals.
This new award complements AmaWaterways’ existing array of incentives which include familiarisation trips throughout the year and a variety of appealing offers. Among these is the popular ‘Sell Five, Sail Free’ promotion, which continues to be a significant draw for agents aiming to earn complimentary cruise experiences. Collectively, these initiatives not only enhance the relationship between the cruise line and its agents but also underline the strategic vision AmaWaterways has for long-term growth and success.
Recent analytics reveal that AmaWaterways has experienced substantial growth, citing triple-digit increases in March and April departures alongside a notable 30 per cent rise in Christmas river cruise bookings. These impressive figures not only signify a robust recovery in the cruise market post-pandemic but also highlight the crucial role of travel agents in driving sales and engagement. Such achievements underscore the importance of initiatives like this new award, which aim to both reward and inspire the dedicated professionals within the industry.
AmaWaterways’ new monthly award exemplifies its commitment to valuing and motivating its travel partners, fostering a collaborative and successful environment.
