The Law Society has chosen Add People, an Altrincham-based digital agency, as its inaugural digital partner.
- Add People aims to offer digital marketing value to nearly 200,000 legal professionals linked with the Law Society.
- The partnership will involve the creation of content such as articles, webinars, and podcasts tailored for legal businesses.
- Peter Marshall, CMO of Add People, expressed his excitement about collaborating with the respected Law Society.
- The Law Society’s Fiona O’Mahony highlighted the partnership’s role in expanding digital marketing knowledge among members.
The Law Society has named Add People, a digital agency from Altrincham, as its first digital marketing partner. This collaboration is intended to bring value to the nearly 200,000 legal professionals associated with the society. By offering tailored advice and insights, the agency aims to enhance the digital marketing capabilities of the legal sector.
In their role as the society’s partner, Add People is committed to developing a wide range of content, including articles, webinars, and podcasts. These resources are designed to address the specific needs and concerns of legal businesses, ensuring they are well-equipped to navigate the complexities of digital marketing.
Peter Marshall, Chief Marketing Officer of Add People, expressed great enthusiasm for this pioneering partnership. “We’re thrilled to be the first marketing agency to partner with this esteemed organisation,” he said. Marshall emphasised the significance of digital literacy in today’s customer journeys, highlighting the potential their expertise can bring to the society’s members.
Fiona O’Mahony, representing the Law Society, remarked on the expansion of the members’ digital marketing knowledge this partnership promises. She mentioned, “This partnership offers an excellent opportunity to broaden the understanding of our members in a critical area of modern legal practice. By aligning with a full-service digital agency, we enhance our support for members navigating the evolving digital landscape.”
This groundbreaking partnership marks a significant step in advancing digital marketing within the legal profession.
