Alo Yoga, a renowned US-based athleisure brand, is significantly scaling up its UK presence with a strategic expansion into London.
Following its debut in November last year, the brand is set to unveil a new store in Knightsbridge, taking over the former Ted Baker location, further establishing its position in the UK market.
Alo Yoga has taken over a prime location at 75 Brompton Road, London, marking its third UK outlet. Opening in September, this 6,070 square foot store reflects the brand’s commitment to growing its UK footprint.
The Knightsbridge store is an exciting addition to Alo Yoga’s portfolio and aligns with their strategy to embed themselves within London’s vibrant retail landscape.
The expansion doesn’t stop at Knightsbridge. Alo Yoga is also setting up shop on Regent Street, complete with a gym and wellness club, showcasing their comprehensive lifestyle offerings.
Additionally, they have secured a lease in Covent Garden, where a 5,000 square foot store will open later, featuring a full range of activewear and wellness products.
Founded in 2007, Alo Yoga initially made its mark with yoga apparel.
Over the years, they expanded into joggers, trainers, and accessories, appealing to a broader audience and adapting to lifestyle trends.
This strategic diversification has positioned Alo Yoga as a leading player in the athleisure market, evidenced by its international expansion efforts.
Alo Yoga’s presence in the UK is underpinned by partnerships with high-profile retailers such as Selfridges, Harrods, Marks & Spencer, and Net-a-Porter.
These collaborations have cemented its reputation, making it a sought-after brand in the competitive athleisure market.
The entrance of Alo Yoga into Knightsbridge is seen positively by local asset managers aiming to enhance the retail environment.
According to Sarah Waller of Schroders Capital, Alo Yoga’s arrival aligns with their strategy to invigorate the area’s retail offerings.
This move also reflects a broader trend of increasing demand for prime retail spaces in London.
Covent Garden, known for housing high-performance brands, eagerly anticipates Alo Yoga’s arrival.
Michelle McGrath of Shaftesbury Capital notes that this addition will enrich the retail mix in the area.
With the opening of Alo Yoga, the neighbourhood is set to become an even more dynamic retail hub.
Research by property agent Colliers reveals that London has seen a 25% increase in retail space demand year on year, with 356 active store requirements in the first quarter.
This data highlights the burgeoning interest from brands seeking to establish or expand their presence in the capital.
Alo Yoga’s expansion into prime London locations underscores its ambition to become a significant player in the UK’s athleisure market.
The brand’s strategic placements and collaborations are set to enhance its visibility and impact in the dynamic retail landscape of London.
