AllSaints is advancing its global presence with new store openings across multiple continents.
- A new store on Brompton Road, London is set to open on 22 November, coinciding with peak holiday shopping.
- The brand recently launched locations in Liverpool, Germany, and Shanghai, marking its first outlet in China.
- AllSaints celebrated its 30th anniversary with the opening of its first African store earlier this year.
- The CEO, Peter Wood, emphasised the role of teamwork and customer engagement in their expansion plans.
AllSaints is launching new stores across the UK, US, Europe, and Asia, continuing its efforts to expand globally. The retailer is preparing to open a new location on Brompton Road, London, scheduled for 22 November. This strategic timing is aimed to capture the peak of the Christmas shopping season, providing shoppers with access to the latest collections in a central and popular shopping district.
In addition, AllSaints recently launched another store in Liverpool One, which features not only its recent clothing lines but also sewing machines and a distinctive LED sign. This store opening comes alongside the retailer’s continued push into European markets with a new store in Outletcity Metzingen, Germany. These expansions are part of AllSaints’ broader strategy to reach new markets and strengthen its presence in existing ones.
The brand’s growth is not limited to Europe; it marked its entry into the Chinese market with its first outlet store in Shanghai Village in August. This move underscores AllSaints’ commitment to broadening its international reach and tapping into new customer bases.
In the United States, the company opened a pop-up store in New York’s SoHo on 1 November, showcasing its adaptability and focus on reaching diverse consumer groups. This approach allows AllSaints to engage with American customers directly, offering them an immersive brand experience.
Peter Wood, AllSaints’ CEO, highlighted the brand’s recent expansion efforts as part of its 30th anniversary celebrations. He expressed gratitude for the customer loyalty that supports in-store visits, stating, “We are very appreciative of how many of our customers enjoy visiting our stores.” He added that these new stores reflect AllSaints’ enduring dedication to providing accessible retail experiences across various regions.
AllSaints is strategically broadening its global footprint, reinforcing its commitment to customer engagement and regional growth.
