AllSaints has appointed Liam Price, former FatFace digital director, to spearhead its ecommerce initiatives.
- Liam Price brings 17 years of experience in the fashion industry to his new role at AllSaints.
- Price expressed enthusiasm for joining AllSaints and John Varvatos, highlighting the brands’ iconic status.
- His previous achievements include digital transformation at FatFace, notably its migration to Next’s Total Platform.
- In a related move, Mark Wright, another former FatFace executive, joins JoJo Maman Bébé as interim CEO.
In a significant appointment, AllSaints has recruited Liam Price as its new Global Ecommerce Director, a role that marks a new chapter for the renowned fashion retailer. Price, who recently served as the digital director at FatFace, is expected to bring his extensive industry experience and innovative vision to strengthen AllSaints’ ecommerce initiatives. His transition to AllSaints was announced shortly after he stepped down from his position at FatFace, where he played a pivotal role in advancing the company’s digital landscape.
Price, boasting a 17-year tenure in the fashion industry, has previously held roles at major retailers such as Warehouse, New Look, LK Bennett, and Oasis. His leadership at FatFace was instrumental in the migration of the brand’s operations to Next’s Total Platform, following the acquisition of FatFace by Next. This strategic move underscores his ability to navigate and implement digital transformations at a large scale, essential for driving ecommerce growth at AllSaints.
Expressing his excitement on LinkedIn, Price stated, “I’m really excited to announce I’ve joined the amazing team at AllSaints & John Varvatos as Global e-Commerce Director. The team has been so welcoming and I couldn’t be more excited to be part of these iconic brands.” His remarks reflect not only on his readiness for the new role but also on the welcoming culture at AllSaints, which is anticipated to benefit from his seasoned expertise.
In an interesting parallel move within the industry, Mark Wright, also a former executive at FatFace, is set to join JoJo Maman Bébé as the interim Chief Executive Officer. This coincidence highlights a trend within the fashion industry where experienced leaders are transitioning between prominent roles, suggesting a dynamic exchange of talent and ideas.
Price’s appointment signals a strategic direction for AllSaints to bolster its ecommerce operations amidst evolving retail landscapes. With competition intensifying in the digital domain, his expertise is likely to play a crucial role in enhancing the brand’s online presence and operational efficiency.
Liam Price’s appointment at AllSaints exemplifies a strategic move to reinforce its ecommerce capabilities, reflecting ongoing shifts in the digital retail environment.
