Allison Cockburn has been appointed as partnerships marketing manager at ITC, following a recent restructure.
- Cockburn brings extensive experience from her previous role at Gold Medal Travel Group, enhancing her credentials.
- Her role will focus on fostering relationships with suppliers, partners, and brands to drive marketing activities.
- The management restructure also includes Lisa Smith’s appointment as managing director over ITC’s luxury brands.
- ITC is celebrating its 50th anniversary with several strategic developments including new agent initiatives.
Allison Cockburn has recently taken on the role of partnerships marketing manager at ITC, the result of a strategic management restructure aiming to streamline operations across its associated brands. Cockburn’s credentials are strengthened by her previous position at Gold Medal Travel Group, where she was employed as a senior partnerships manager. Her familiarity with the industry and its intricacies will undoubtedly contribute to her success in the new role.
The restructuring move, announced in July, aims to consolidate ITC’s luxury brands, bringing Inspiring Travel, Private Clients, and Spectate under one umbrella managed by Lisa Smith. Smith, in her new role as managing director, expressed her enthusiasm about Cockburn’s appointment, highlighting Cockburn’s wealth of experience and her ability to engage effectively with supply partners and internal teams. This blend of commercial acumen and creativity is expected to yield outstanding outcomes for ITC and its partners.
Cockburn, who has been involved in the travel industry for over 30 years working with reputable organisations such as Going Places and My Travel, expressed her excitement about joining ITC. She emphasised her passion for building partnerships with clients and global contacts, which she believes will bring resorts and destinations to life through innovative marketing campaigns.
ITC is using its 50th anniversary as a strategic platform to introduce various agent developments, special events, and familiarisation trips. These initiatives are designed to broaden agent engagement and present a multitude of destinations and experiences offered by ITC’s brands. Among the noteworthy new initiatives is the ‘Around the World in 50 Experiences for 50 Years’ campaign, showcasing the diverse offerings under the ITC umbrella, which includes responsible tourism and tailor-made tours.
Allison Cockburn’s appointment reflects ITC’s forward-thinking approach to strengthening its brand and market presence.
