Aldi announces Card Factory as exclusive greetings card supplier for its UK and Ireland stores.
- The partnership spans multiple years, expanding Card Factory’s reach in Aldi’s 1,200 outlets.
- Card Factory initially started supplying 550 Aldi stores in 2019.
- Previously, Card Factory shared Aldi’s supplier contract with IG Design Group.
- This decision aligns with Card Factory’s strategic collaborations, including a recent Just Eat partnership.
Aldi has officially appointed Card Factory as the exclusive supplier of greetings cards across its store estate in the United Kingdom and Ireland. This strategic move marks a significant expansion of the partnership established in 2019, when Card Factory began supplying cards to half of Aldi’s stores, sharing the supplier contract with IG Design Group. The agreement now extends to Aldi’s entire network of 1,200 stores, reflecting the discount retailer’s rapid expansion and dedication to diversifying its product offerings.
The collaboration with Card Factory signifies a commitment to provide high-quality greetings cards to a broader audience within the UK and Ireland. By entrusting Card Factory with this exclusive role, Aldi is reinforcing its position as a leading retailer while ensuring consistency in the quality and variety of offered cards. This business decision demonstrates Aldi’s strategy to align with specialised suppliers to enhance its product portfolio.
Card Factory’s recent activities highlight its proactive approach in forming strategic alliances. Last month, the company announced its collaboration with Just Eat, launching a rapid delivery service for greetings cards and celebration essentials. This service went live in 19 stores across major UK cities and is slated to expand to 21 additional locations later this year. The integration with Just Eat complements the new extension of their partnership with Aldi, exemplifying Card Factory’s agility in adapting to consumer needs and market trends.
Aldi and Card Factory’s expanded partnership underscores a mutual commitment to growth and quality within the greeting card sector.
