Albatross Group has introduced ‘Magari Tours’ to offer unique Italian holidays.
- The brand focuses on ‘off-the-beaten-track’ destinations, sold exclusively by travel agents.
- Magari Tours aims to showcase Italy’s hidden gems through meticulously curated itineraries.
- The initiative is backed by Albatross Group’s extensive industry experience and commitment to sustainability.
- Magari Tours partners with local, family-run enterprises to ensure authentic cultural experiences.
The Kent-based Albatross Group has launched ‘Magari Tours,’ a brand that promises to redefine escorted tours in Italy by venturing beyond well-trodden paths and offering exclusive sales through travel agents only. This new venture seeks to uncover Italy’s lesser-known destinations, fostering a sense of discovery and adventure among travellers.
Magari Tours, which translates to ‘I wish’ or ‘perhaps,’ is dedicated to presenting the unexpected and serendipitous elements of Italian culture. By strategically developing itineraries that reveal Italy’s hidden gems, the company aims to go beyond typical tourist routes, ensuring that travellers experience the authentic culture of Italy.
To facilitate this, the brand exclusively collaborates with travel agents, providing them with brochures available via the Tradegate portal. This not only establishes Magari Tours as a reliable partner in the travel industry but also ensures that customers receive personalised service.
Tony Flanagan, the sales and product director of Magari Tours, is actively engaging with travel agents, offering marketing support and digital assets. His experience with Albatross for 18 years, particularly in building the Success Tours brand, reflects in the meticulous planning of Magari Tours.
Flanagan emphasises the brand’s commitment to sustainability and authentic travel experiences, stating that ‘Magari Tours is born out of a passion for showcasing the authentic essence of Italy.’ His words highlight the incorporation of local sustainability at the heart of their offerings.
Paul Stratton, Albatross Group’s Italian senior contract manager, and Adam Handy, co-chief executive, share this vision, recognising the potential of Magari Tours to transform travel experiences. Albatross’s significant backing ensures that Magari Tours launches with robust support and a clear focus on authenticity.
Ashley Quint, a director at TravelTime World Agency, commends the meticulous detail and passionate effort invested in creating the programme, which prioritises local and sustainable partnerships with family-run hotels.
The primary target audience for Magari Tours consists of experienced travellers, particularly those over 45, who seek meaningful connections with their destinations and prefer local, sustainable tourism enterprises.
Magari Tours is set to offer a distinctive, immersive Italian experience by emphasising authentic, sustainable travel.
