Albatros Expeditions joins CLIA to enhance brand visibility in the UK through industry partnerships.
- The immediate membership enables access to a host of events and training programmes.
- The collaboration allows Albatros to share resources and promote through various CLIA channels.
- Albatros will participate in the Expedition Cruise Champion initiative this month.
- Key personnel changes at Albatros include the appointment of Craig Upshall to drive sales in key regions.
Albatros Expeditions has taken a strategic step to increase its brand recognition in the UK market by joining the Cruise Lines International Association (CLIA). This move allows them to leverage CLIA’s well-established community comprising expedition lines, agents, and industry partners.
By becoming a member, Albatros gains immediate access to an array of opportunities. These include participation in both in-person and virtual events, as well as specialised learning programmes designed to bolster knowledge within the cruise sector. This membership is poised to enhance Albatros Expeditions’ industry engagement through shared resources and networking avenues.
The partnership also facilitates Albatros’s promotion of agent incentives and competitions via CLIA’s e-newsletter and social media platforms. These tools are expected to amplify Albatros’s reach and engagement with cruise professionals and enthusiasts alike.
This month, Albatros Expeditions will make their inaugural appearance with CLIA at the launch of the Expedition Cruise Champion initiative. They will further their engagement by attending the Cruise Forum and Winter Ball on 18 December, marking a significant start to their collaboration.
In conjunction with joining CLIA, Albatros Expeditions has made notable changes in its leadership team. The appointment of Craig Upshall as the new sales director for the EMEA, Australia, and New Zealand markets stands out. Upshall, who has previously held pivotal roles at Aurora Expeditions and Qatar Tourism, is expected to drive sales and expand Albatros’s market footprint.
By joining CLIA, Albatros Expeditions sets the stage for enhanced visibility and growth within the cruise industry.
