Alaska Airlines and Horizon Air have announced the launch of LIFT, the new name for the airlines´ social and environmental impact programs. LIFT is inspired by the airlines´ core purpose of creating an airline people love, as well as the natural force behind lift-off as we carry guests´ safely to where they need to go, and by its employees´ values.
Last year, the airline announced four new pillars to characterize its sustainability focus: 1. We´re all about people 2. We fly greener 3. We invest for strong communities 4. We make flying matter. To bring these together with a unifying principle, Alaska Airlines is launching LIFT and celebrating our employees´ values with a week of LIFT, where employees across the nation will volunteer in local communities, from California to New York.
During the week of LIFT more than 500 employees will volunteer at over 20 events in nine cities across the United States. Alaska and Horizon employees will work alongside community members in cities such as Honolulu, San Diego, New York City, Anchorage, Phoenix, the Bay Area, Portland, Seattle and Boise. Volunteer events include serving at local food banks, teaching classes and participating in outdoor cleanup.
In addition, Alaska offers:
-LIFT Miles, giving Mileage Plan members the opportunity to donate their miles to help people and organizations who have an urgent or mission-driven need to travel.
-Community Investment, focused on investing for strong communities where guests fly, and employees call home.
-LIFT Grants from the Alaska Airlines Foundation
-Employee Volunteer Rewards
-Employee Matching Gifts: Alaska matches employee donations to nonprofit organizations. In 2018, employees donated USD 493,160, which Alaska matched for a total of USD 986,300.
Alaska Airlines and its regional partners fly 46 million guests a year to more than 115 destinations with an average of 1,200 daily flights across the United States and to Mexico, Canada and Costa Rica.
